Propaganda Study Of U.S. Government-sponsored Posters During World War ?

The Second World War was the largest overall war in human history,a great anti-fascist war.With its powerful power and armed forces,the United States led its allies to win the final victory.The reason for its victory is not only the nature of just war,but also the cohesion of the will of the state in wartime and the mobilization of the people's forces in wartime,including the production of large-scale war materials.During World War II,the United States government actively launched the national propaganda machine,making full use of the mass media--newspapers,radio,posters and other media to mobilize in wartime,especially posters as an important propaganda tool.Poster propaganda has exerted a strong effect and profoundly influenced the war process.At the same time,World War II also had a tremendous impact on communication science.Several founders of communication science participated in wartime propaganda research,created an important theoretical system,and laid a theoretical foundation for communication science.World War II is the most far-reaching war in modern history,which completely changed the world pattern.After the war,the United States became a superpower and exported strong national ideology and cultural values.Today,the world's political,military,economic and cultural patterns are still deeply affected by World War II.The significance of poster propaganda of the United States Government during World War II is far-reaching.Based on the wartime propaganda theory,this study conducts a case study of the American government poster campaign during World War II.This research excavates the important documents about poster propaganda of the United States government during World War II,collects and collates 651 samples of government posters.Based on the methodology of propaganda research and classical communication theory,this study constructs the historical context with the method of literature analysis,and uses the quantitative content analysis method to analyze the overall law of poster samples.Qualitative Semiotics Text Analysis is used to interpret the meaning of a single poster.This research separately from the government poster "propaganda organization operation mechanism","propaganda channel and media landscape","propaganda strategy,propaganda content and propaganda form change","national spirit propaganda","war logic construction","military myth shaping","social identity","cultural value export" mutual.This paper makes a comprehensive and thorough analysis of the poster publicity activities of the U.S.government during World War II in eight aspects.This study finds that wartime propaganda organizations are not necessarily officialmonopolies,but also can use the mechanism of official-civilian cooperation,fully mobilize the resources of the whole society,create and publish,and create a media landscape through event coordination and media linkage.In wartime propaganda strategies,propaganda contents and propaganda forms,we should avoid abstract preaching and make it concrete and popular.The content of wartime propaganda can be carried out from five aspects: publicizing the national spirit;constructing the definition and objectives of war;shaping the image of a powerful and justicial armed;promoting national identity,alleviating social contradictions;exporting national culture,lifestyle and values.This study inherits the pioneers' research tradition of communication,and is a continuation and supplement to the wartime propaganda theory.This study holds that wartime propaganda research should first focus on propaganda organizations,and at the same time analyze propaganda channels,media events,media landscape,propaganda strategies,propaganda content,propaganda forms;specific propaganda content analysis should not only be from the national,war and military level,but also from the social and cultural perspective.It provides a new framework and ideas for the follow-up wartime propaganda research.At the same time,this study has a strong practical significance,for our government in response to major emergencies,to rally the will of the state,unity of the people,mobilize the participation of the whole people;in a major historical turning point,to publicize the national spirit,the image of the army,national soft power and other major issues to provide a very vivid example and paradigm.