Research On Digital Art Communication Of Chinese Elements In The Internet Age

Excellent Chinese traditional culture is concentrated expression of the cultural and spiritual level of our country and nation.It is an important cultural symbol for building cultural self-confidence and showing the image of the country.The development of the Internet to a higher stage has created a new communication environment for the spread and development of Chinese traditional culture.Taking advantage of the spread of the Internet,digital art communication of Chinese elements is a natural trend under the new era,with high practical significance and era value.The basic concept of Chinese elements as a research subject is based on tradition and the necessary screening of Chinese traditional culture.From the traditional foundation,the modern inheritance and the basic connotation of the necessary cultural choices,to Material cultural level and non-material cultural level,and the basic scope of the vertical“excellent” and “non-heterogeneous” Chinese elements,it is all about how to complete the preliminary definition of the concept of Chinese elements.In addition,the Chinese elements should also have the characteristics of “refineable symbolicity,positiveness of national spirit and integrity of cultural implication”,which makes the concept of Chinese elements more clearly defined.The definition of this concept is not only conducive to the principled screening of the complex and abstract concept of Chinese traditional culture,but also conducive to the refinement of the “spiritual identity” of Chinese nation.It is also conducive to its rapid dissemination in the Internet Age and avoiding distortion to the traditional Chinese culture.At the same time,it analyzes the dilemma of the spread of Chinese elements from the perspective of history and reality,and expounds the new life of the traditional culture given by the Internet from four aspects including the regeneration of the Chinese concept and traditional symbolic elements.It also shows that the Internet has brought greater opportunity.In the higher-stage Internet Age,not only the digital context from “cyberspace” to full-time space connection,but also the change in the communication relationship from the centralized divergent propagation mode to the “decentralized” mesh node propagation mode are all realized.The relationship also changes from passive one-way to interactive two-way mode,and the development of the Internet brings great liberation of audience power.The transformation of these communication relations has also become an important communication basis for the digital art communication of Chinese elements.Also,the Internet Age has created greater advantages for the digital dissemination of Chinese elements.As the main audience,the youth brings more energy for a broaderheritage.Multi-level,multi-dimensional,strong communication are brought about by social-oriented community communication.Data core technical brings more comprehensive and accurate technology support.The scene revolution under the mobile media brings a richer and broader space for communication.At the same time,in the digital art communication,Chinese elements form the cultural convergence of cross-cultural communication,the effective expression of digital international communication language,through the high degree of digital context,the reproduction of the environment and the diversification of digital art.The wonderful expression of the digital art works on the connotation of national culture have realized modern reshaping.The digital art communication of Chinese elements is also of great significance in four aspects: “cultural self-confidence”,cultural industry,cultural identity,and overseas communication.With the increase of the “hotness” of traditional culture and the promotion of the Internet to the traditional entertainment industry,the digital art communication of traditional culture has also made certain progress,both in the advancement of the film industry and the rise of the TV series of the comprehensive arts.It is a good illustration.But the digital art communication of Chinese elements is still in its infancy.An accurate balance has not been found between the essence of the traditional culture and the emotional resonance in modern life.The Chinese aesthetics language in traditional and modern aesthetics is more about long-term exploration.Objectively speaking,the digital art communication of Chinese elements still has five problems,the target audiences lack communication cultivation and stratification,the translation quality of digital art works is low,the economic value and cultural value are not balanced,the digital art communication form is unevenly developed,and the Internet adaptability is relatively.In the current Internet Age,whether it is the deep penetration of people's lives by social media such as We Chat and Weibo,or the popularization of new forms of communication such as short video,live broadcast,and APP,they all have brought new opportunities for the digital art communication of Chinese elements.But there is no timely and effective response from real practice or academic research.Therefore,in the new situation of the Internet,it is the key to study the digital art communication path of Chinese elements.The paper first discusses the main body strategy of digital art communication from the communicator's "artisan heart",the recipient's "divorce model" and the high standard control of the gatekeeper.Secondly,from the modern symbolic language expression,the immersive experience of the cultural heritage and the rapid acquisition of the fragmented context,the paper fully discusses the strategy of digital art translation of Chinese art.Finally,in orderto explore the effective path of the spread of Chinese traditional culture,it proposes a new ecology of digital art communication of Chinese elements through the five aspects of“communicable” communication language across cultural gap,highly integrated communication under the background of media integration and experiential Internet thinking with a sense of participation.In any case,the future development of the digital art communication of Chinese elements will have a higher international communication level,artificial intelligence highlights,more mature industries and other beautiful prospects.However,the inequalities in the transmission of information between China and the West,and the difficulties in the digitalization of Chinese elements,will also persist for a long time.The spread and development of Chinese traditional culture still has a long way to go.The paper has many innovations.First,it has made certain developments in the definition of the Chinese element concept,and believes that the necessary cultural screening is the key to the ability of Chinese elements to adapt to modern innovation and to build a national image in cross-cultural communication.Second,it is the first systematic study of the digital art translation of Chinese elements.It elaborates on the principles and strategies of digital art translation from five aspects including concise symbolic language expression and literary heritage in immersive experience.This is the key to the success of digital art communication.Third,it is the first time to propose a“communicable” communication language to bridge the cultural divide in overseas communication.The paper proposes to classify the audience with vertical “internal audience” and “cultivating audience”,and combine the horizontal local and overseas audience classification to accurately disseminate,and use the advantages of the mesh node of the Internet to build propagation structure in spontaneous growth type.Finally,based on the higher development stage of the Internet,the paper systematically discusses the theoretical research on the digital art communication of Chinese elements for the first time.This is not only a supplement to the serious shortage of research here,but also an effort to solve the opportunities and challenges under the rapid development of the Internet,how can the excellent Chinese traditional culture seize the opportunity,use digital art to spread efficiently and with high quality,and keep healthy and healthy sustainable development.