Research On Innovation Of Ideological And Political Education In Colleges And Universities Under The Background Of Big Data

At present,the fourth technological revolution with big data as the core is changing people's life,work,learning and other aspects in an unprecedented situation,opening a curtain of deep impact on human social life.In the context of big data,people's social phenomena and behaviors can be "Digitized",so that they can be collected,stored,analyzed and used,which greatly surpasses the traditional ability of information acquisition and interpretation,and provides a strong support for more accurate understanding of needs,grasping dynamics,providing services,predicting development,etc.As in the novel coronavirus pneumonia outbreak in 2020,data information plays an important role in understanding people's action trajectory and assisting in precise positioning of close contacts.It can be seen that big data has been widely used and has a huge impact in China.The party and the state also attach great importance to big data and promote the implementation of the national big data strategy.As a social subsystem,the university Ideological and political education should not neglect the importance of big data.For it,big data is not only an information technology,but also a kind of data resource and thinking concept,which brings good opportunities for the innovation of the whole theoretical system in the new situation.Specifically,first of all,as the information technology,it provides advanced technical means for the university Ideological and political education and optimizes the traditional method,as well as improves the presentation mode of the university Ideological and political education greatly,makes it more vivid,more penetrating and infectious.Secondly,as the resources,it provides more abundant,vivid and diversified information resources for the university Ideological and political education,which makes a breakthrough in the limitations of traditional data resources in terms of "quantity" and "quality".Thirdly,as the thinking concept,it injects new concepts and working ideas into the university Ideological and political education,so as to reserve the traditional simple,unified and linear thinking mode,and provides effective guidance for the development of precise and intelligent ideological and political work.In a word,the big data plays a very important role in promoting the innovation of university Ideological and political education.However,the big data is a double-edged sword,which brings not only opportunities but also risks and challenges to the university Ideological and political education.This also causes some people's question and denial to the integration of big data innovation of it.In front of these problems,in order to give full play to the value of big data in it,it is necessary to continue to deepen the theoretical cognition of big data,as well as the research on the necessity,feasibility,urgency and innovation strategies of Ideological and political education innovation in Colleges and Universities under the background of big data.Therefore,this study focuses on the era background of big data and discusses how big data can help the innovation of ideological and political education in colleges and universities.And this study is divided into six parts to explore these issues,respectively,on the background of big data ideological and political education innovation in Colleges and universities on the ideological resources,the consideration of the actual situation,the discussion of the value fit,the analysis of the risk dilemma,the clarification of the internal requirements and the planning of innovation strategies:First,on the basis of defining the basic concepts and categories of innovation of ideological and political education under the background of big data,this paper traces the theoretical basis and ideological resources of innovation of the university Ideological and political education under the background of big data from Data science,Marxism,traditional Chinese ideological and political education,western social and political rule and social practice,it provides reasonable proof for the innovation under the background of big data,and makes the innovation of ideological and political education morereasonable and powerful.Second,this part analyzes the actual situation of the university Ideological and political education under the background of big data.With the advent of the era of big data,China's economic,political,cultural and social development are deeply influenced by big data,and digital transformation has taken place;while the impact of big data on the ideological and political educators,the object,the carrier and the environment and other factors is also changing imperceptibly;These two aspects lead to the change of macro and micro environment of the university Ideological and political education.At the meantime,because of the imbalance of big data being accepted and used by ideological and political educators and educational objects in colleges and universities,a series of new contradictions arise.In addition,because of the characteristics of big data,it not only shows great value,but also brings “Limited thinking”,“spiritual loss”,“data enslavement”and other risk issues.The clarification of these realities shows the urgency and necessity of the innovation under the background of big data.Third,from the perspective of the functional characteristics and value advantages of big data,through reflection and analysis of the development constraints of traditional and the development needs under the new situation of the university Ideological and political education,this paper explains the value fit of big data and the university Ideological and political education and the new opportunities it brings,thus demonstrates the feasibility of the innovation.Fourth,this part analyzes the current situation and problems of the use of big data in the university Ideological and political education,explains the subjective and objective reasons,historical and practical reasons for the problems,which are also the main challenges and obstacles for the integration of big data innovation,the analysis of these problems is helpful to "find the crux and target treatment" when exploring the innovationstrategy of the university Ideological and political education.Fifth,this part analyzes the principles and requirements when using big data of the university Ideological and political education.In the face of this complex and arduous project,it is not only necessary to define the innovation goal of the university Ideological and political education,but also to use the advantages of big data.In order to keep the right direction of the innovation,it is necessary to make clear the factors of "keeping the right" in the process of innovation;At the same time,it is necessary to overcome the external risks brought by big data and eliminate the hidden worries in using big data;establish the awareness of big data to provide ideological guarantee for the integration of big data innovation;clarify the "correlation" and "cause and effect","data dependence" and "data dependence","data use" and "ethical concern" and other aspects relationship issues,to enhance the rational factors of the innovation of big data integration.Sixth,it discusses the ideas and strategies of ideological and political education innovation in the context of big data from five aspects: concept change,content optimization,improvement of methods,management mechanism improvement and security system improvement.These five aspects have different functions in the process of promoting the integration of Ideological and political education and big data in Colleges and universities.it is helpful to form joint forces from different dimensions to promote the development of innovative practice Starting from these five aspects.