Research On The Decision-making Behavior Of Farmers' Planting Industry Structure Adjustment In The Border Mountainous Areas Of Southern Yunnan

With the rapid development of industrialization,urbanization,information,and globalization,the increasingly mature of commercialization and market,the increase of peasant households' cultural level,as well as the transition of peasant households'traditional thinking mode,the peasant households' decision-making has been changed,from single profit seekers into the comprehensive utility of pursuers of the labor,risk and profit.Southern Yunnan is one of the largest regions of Yunnan's poverty area and depth,especially border Mountains where people of ethnic minorities live in compact communities,and the areas are also threatened by border conflict,drugs,etc.Therefore,we should explore the decision-making behavior of peasant households'planting structure adjustment in border mountainous area of southern Yunnan under the new situation,and excavate the inner and outer factors that affect peasant households,planting structure adjustment,thus to guide peasant households to adjust their farming structure reasonably.It is beneficial to the optimization of industrial structure in Yunnan,the improvement of poor areas people's income level,the relief of mountains poverty,the maintenance of frontier stability.The study is based on sustainable livelihood theory and planned behavior theory,and planting structure adjustment.being the center,and is based on the perspective of farmers,to analyze peasant households' livelihood capital,peasant households'planting structure,forming mechanism of peasant households' decision-making behavior and so on.Based on literature review and empirical research,the text is divided into seven chapters.In the empirical part,the article mainly used software SPSS 17.0 and AMOS23.0,and structure equation model(SEM)to analyze 566 samples of families planting structural adjustment decision-making behavior,and to verify the hypotheses of the theoretical model.Main contents and conclusions of this study are as follows.(1)The influence factor analysis about the decision-making behavior of peasant households' planting structure adjustment in border mountainous area of southern Yunnan.The study analyzes the correlation between planting structure adjustment and peasant households' decision-making behavior in border mountainous area of southern Yunnan,and the main internal and external factors about the decision-making behavior of peasant households' planting structure adjustment from the perspecttive of sustainable livelihood thoery and panned behavior thoery.The analysis laid a good foundation for further theoretical model building.(2)The descriptive statistics analysis of peasant households' livelihood situation of sample villages.The study analyzes the living background,livelihood capital(include human capital,natural capital,physical capital,financial capital and social capita),livelihood strategies,livelihood cnsequences,and the inner relationship between the livelihood characreistics of sample villages.The analysis results indicate that the border mountainous area of southern Yunnan is given priority to with ethnic minorities,there is big difference between natural capital of each village,peasant households are mainly engaged in the pure agriculture,level of education is generally low,the serious lack of food,low degree of peasant households involved in border trade,the income of planting mainly cash crops villages is generally higher than that of planting mainly food crops villages.(3)The mechanism of how planting structure adjustment behavior occurs.The study applies SLA and TPB to explain how decision-making behavior of peasant households planting structure adjustment in border mountainous area of southern Yunnan occurs,and put forward 15 hypotheses,9 hypotheses are supported,6 hypotheses are not supported.The results show that livelihood capital,subjective norm,behavioral attitude,and perceived behavior control will positively affect peasant households' planting industry structure adjustment intention,and will positively affect ultimately peasant households' planting industry structure adjustment behavior.Unlike previous studies,this study introduces the prepositive variable that is livelihood capital,and confirms behavioral attitude and subjective norm are interconnected constructs,namely subjective norm will positively affect behavior attitude.(4)The test of the mediation effect.The test of the structure equation model in the study show that subjective norm plays a partial mediating role between livelihood capital and behavioral attitude;subjective norm,behavioral attitude,perceived behavior control play complete mediating role between livelihood capital and planting structure adjustment intention;subjective norm,behavioral attitude,perceived behavior control,planting structure adjustment intention play complete mediating role between livelihood capital and planting structure adjustment behavior;planting structure adjustment intention plays a complete mediating role between subjective norm,behavioral attitude,perceived behavior control and planting structure adjustment behavior;and behavioral attitude plays a partial mediating role between subjective norm and planting structure adjustment intention in the decision-making behavior model of peasant households' planting structural adjustment in border mountain area of southern Yunnan.Finally,the policy suggestions of the benign transformation of the peasant households'planting structure in border mountainous area of southern Yunnan are put forward according to the research conclusion.First,motivating peasant households'planting structure adjustment intention through guiding subjective norm,behavioral attitude,and perceived behavior control;Second,strengthening the government functions of guidance,service and coordination,giving full play to the main body role of peasant households' planting structure adjustment;Third,giving consideration to the improvement of short-medium-length ability of human capital,changing poverty with knowledge and technology;Fourth,accelerating the transformation and upgrading of farmland and agricultural technology,realizing agricultural insurance,improving natural capital of peasant households;Fifth,strengthening the construction of infrastructure,creating a good material conditions for peasant households;Sixth,improving the rural financial service system,and promoting the rural financial innovation;Seventh,improving the social security system,promoting the development of border trade,and constantly increasing the social capital of peasant households;Eighth,cultivating and strengthening the main part of agricultural industrialization,improving the degree of farmers' organization;Ninth,developing diversified circulation mode of agricultural products,expanding the sales channels of agricultural products;tenth,improving the marketing ability of agricultural products,and enhancing the competitiveness of agricultural products.