Research On China's Rural Consumer Finance

Consumption,investment,and exports are also called "troikas" for economic growth.Consumption is the ultimate goal and end point of income.With investment and exports languishing,effective consumption supply is an important means to promote economic growth.Compared with the prevalence of consumerism in Western developed countries,China,as the world's largest transition and developing country,has been implementing consumption measures such as cultivating consumer entities,expanding consumption patterns,guiding consumer hot spots,and upgrading consumer industries.By the end of 2017,the per capita annual national consumer expenditure has reached 17,111 yuan,which is the highest point in nearly 40 years.However,the average annual per capita consumption expenditure of rural residents is only 10,129 yuan.There is still a big gap compared to the national level,and the consumption of rural residents The demand market needs to be developed.In stimulating the development of rural consumption,finance,as the core of the optimal allocation of monetary resources,should play an important role in rural consumer finance financing.In particular,consumer credit will accelerate the realization of residents' effective consumption,and it will have a significant effect in increasing the actual consumption scale of the society.Rural consumer finance can closely match the various financial needs such as housing,employment,education,medical care,and pensions that are generated during the urbanization process.It can help farmers achieve a certain degree of income,income from labor,education,and education.The goal of life is to have medical care and old habits.At present,China's rural financial reform has passed 13 years since 2003,has basically formed a multi-layered,widely-covered,sustainable rural financial system that conforms to the characteristics of agriculture,rural areas and rural areas.Rural financial services have improved,and there are many financial organizations.It can meet the short-term production and living needs of most rural residents.However,this reform does not consider the actual needs of rural structures and farmers.It is simply a copy of the top-down development system of urban finance,and the ability to innovate products and services remains Primary Stage.The experience of consumer finance development in cities is notentirely applicable to the special situation of rural and peasant consumption.It requires not only the participation and use of the participating entities in products,funds,credit,but also an ecological environment that matches the development of consumer finance.At the same time,finance should better realize the service to the entities,which makes the consumer finance need to be re-arranged in the rural areas,and systematic planning should be carried out.Within a reasonable development radius,under the guiding ideology that suits China's specific national conditions,financial increments should be maintained.Reform and stock adjustment,emphasizing the deeper integration of financial mechanism with consumption,conducting active and effective exploration from the ecosystem,actively and effectively opening up and utilizing financial resources,and building a complete rural consumer finance ecological system that fits rural reality.Then,how to truly build a consumer finance system in rural areas? This article believes that the following four points should be recognized:First of all,it is clear that the logical premise of China's rural consumer finance construction.This is unified in the flow of capital.It is reflected in the social consumption power that is opposed to the distribution relationship and it is also reflected in the credit expansion and contraction.This means that the development of consumption and finance is based on the realization of production as a logical basis to serve the real economy.For the purpose of existence,that is,to ensure the dialectical and unified production and consumption.Secondly,it clarifies the realistic pattern of China's rural consumer finance ecological construction.In our society,rural areas still belong to weak areas;in the national economic and industrial chain,agriculture is still a weak link;in the structure of income distribution,farmers still belong to vulnerable groups.The ecological nature of rural consumer finance is still the socialist market economy.Unlike the capitalist market economy of most developed countries,this foundation cannot be shaken.This requires the search for an effective point of cooperation between rural financial institutions,farmers,and regulatory agencies under the existing system to find a balance between rural finance and consumer economics.Thirdly,we must clarify the evolution mechanism of China's rural consumer finance ecological construction.The financial ecology reflects a balancedfinancial cycle system.This equilibrium includes the balance of static monetary input and output,and also includes the dynamic balance of system structure and function within a certain time and space.Each group of elements achieves a stable dynamic optimum through adjustment,transformation,compensation,and feedback.In other words,It is to realize the harmonious development between the financial industry and various environmental factors.This is the fundamental problem that rural finance must solve in order to develop consumer finance;Fourthly,clarify the guiding ideology for China's rural consumer finance ecological construction.The core of the rural consumer problem lies in the realization of the humanistic value,but whether this realization essentially stimulates the farmers' desire to consume or guides the rationalization of household consumption,formal finance and informal finance should play an effective role in this consumption guidance.In order to establish a harmonious financial ecological relationship,the ultimate realization of human freedom and comprehensive development.Therefore,this article believes that it is necessary to take the basic viewpoints of finance and ecology as the starting point,aiming at exploring the orientation of various consumer financial entities in the entire rural ecosystem,and combining the analysis of the realization of the relationship between capital and credit between the subjects,and then studying rural areas.The specific evolution path of consumer finance ecology.In particular,consider the following three aspects:First of all,what is the rural consumer financial ecosystem? How to use ecological economics and evolutionary economics to explain the original issues of rural consumption restraint and financial repression? What are the specific ecological theories involved? What is the definition,connotation,characteristics,structure and operating mechanism of this ecosystem?Secondly,what are the main bodies of the system? What is the evolution of the subject itself? What is the relationship between the subject and the main species? What factor does it use to communicate? How to coordinate with other environmental factors.Thirdly,how to assess the concrete development of consumer finance across the country and regions,and how to improve the function and role of financialentities in the entire ecosystem.In response to these problems,this paper has done the following work:First of all,the basic theory and development inevitability of China's rural consumer finance development are put forward.Combining basic financial theories and basic consumption theories with the reality of our country's rural areas,we will analyze the external characteristics,internal mechanisms,organizational structure and market level of consumer finance development in rural areas,and clarify the urgency and historical requirements for the development of consumer finance in China.The empirical analysis in the following text lays the foundation of theory and reality,and also provides the logical basis and prerequisite for this research.Secondly,a systematic description of the financial entities and environmental factors in the rural consumer finance ecosystem is combined with theoretical and quantitative analysis.In accordance with the characteristics of ecosystem participants,the main body is divided into three major players: producer,consumer and disintegrator.The nature of the main body,influencing factors,development status,and systemic role are described.The main body of consumer financial products is the ecology of the financial organization.Bit estimation.From the perspective of ecological environment,the paper analyzes the economic factors,financial factors,social and cultural factors and policy factors that affect rural consumption,and constructs a simple model for the consumption index of rural households based on Marx's ideal social ideas,which leads to comprehensiveness and development.It is the aspect that farmers need to strengthen in the future.Thirdly,from the perspective of currency circulation and credit flow,the internal logic and development of the entire rural consumer finance ecosystem are analyzed separately.Taking the evolving forces among the main bodies of rural consumer finance as the breakthrough point,we discussed the utility of several types of rural consumer funds obtained under incomplete information conditions and full information conditions,and clarified the internal logic of capital circulation.Fourthly,combined with a large amount of actual data,established an empirical analysis and analysis of the coupling and coordination between ruralconsumer finance entities and the environment from the perspective of provinces,and provided a powerful mechanism support and data support for the establishment of rural consumer finance ecosystem..Fifthly,a comprehensive induction and comparative analysis of rural consumer finance models at home and abroad was conducted.The degree of rural development has a direct decisive effect on the growth of consumer finance.China's rural consumer finance is still at its infancy,and there is a big gap compared with foreign models.The reasonable absorption of Western advanced experience has certain reference significance.Through research,it has been found that the development of rural consumer finance in China is not only an economic issue,but also a systemic issue.The author believes that the rural consumer finance ecological system is such a balanced system in the process of dynamic optimization among the entities: the ecological subject is based on its own continuous development,but also maintains a high degree of correlation and coordination with the entire consumer ecological and financial ecological environment.That is,instead of a balanced financial system,an orderly financial structure replaces static invariance with gradual changes at the system and structural levels.The rural consumer orderly financial structure is mainly reflected in the micro,meso,and macro levels: the micro-level to achieve the value of farmers' consumption,the meso level to emphasize the rationality of the size of the eco-subjects,and the macro-level financial ecology sustainability in three levels.Such an ecosystem can effectively regulate the participation of rural consumer finance and the environment,thereby refining the ecological mechanism of rural consumer finance,emphasizing the matching and balance of market demand and industry demand.In particular,it should embed system interface design with urban consumer finance,which can not only achieve the reuse of rural free funds,but also continuously promote the rational circulation of funds between rural areas and cities.