Research On Market Demand Model Driven By Information Perception

Consumers' demand for products or services and consumer behaviors are the processes by which consumers discover and realize their own needs.The information intermediary plays a key role in this process.The proverb “Wine is also deeply afraid of the alley” is a good proof.Especially in the era of the Internet,the consumer's perception of a product or service is affected by information dissemination,thereby changing the original market demand evolution mechanism.This doctoral dissertation studies and analyzes the duality problem of information perception,and builds a market demand model driven by related information perception.(1)Information duality and information perception.The amount of information consumers perceive about goods or services restricts the level of consumer awareness and perception of the product,which in turn affects demand and purchases.The acquisition of consumer information perception comes from two sources: the consumer's own perception of the quality of the product,and the consumer information cognition which is derived from the dissemination of external information.Under the joint action of the two types of information,it affects the consumer's information perception,which in turn affects the overall market demand.Based on the difference between the impact of two types of information on consumer consumption behavior,this dissertation studies and analyzes the evolution logic corresponding to the two types of information,defines consumer information perception and information perception volume,and clarifies that market demand is affected by the market's average information perception volume.The relationship between market average information perception and market demand is also given.(2)Based on the study of the impact of information perception on market demand,the relationship between constant information perception and market demand is furtherly studied in this dissertation from the perspective of market information perception.The change logic and mode of variable information perception are studied,and a dynamic relationship model between demand and information perception is designed and constructed.The basic logic of market demand can be changed with marketing cost input,and a model of market demand evolution caused by changes in market information perception caused by external resource input is established.The study found that when the average consumer perception is low,the company's revenue can be rapidly increased by investing in external resources.At the same time,there is an optimal average perception and extreme point of external resource input for each product,,which maximizes the company's profit.(3)Under the framework of information perception,the quality perception of a product or service is often an important factor that determines the real needs of consumers.Therefore,the behavior choices of enterprises under the change of quality perception should be studied.In this process,companies often provide products that are lower than the quality of advertising.However,this behavior is often conceived by some consumers and chooses to return and form negative information.At the same time,some other consumers accept this phenomenon(because of price,etc.).Thus,this dissertation uses the Game Theory to build a market demand model driven by the company's unifying information perception based on consumer cognitive ability(consumption response).Through simulation research,it is found that consumers' cognitive ability,behavioral ability and corporate strategy selection behavior form a dynamic balance process,and an equilibrium solution can be found for each type of consumer ability.(4)Use social networks to study the interaction between consumer quality perception and information perception,and study the market demand model driven by dual information perception.Consumers' perception of the quality of goods in social networks has an anchoring effect on demand,while information cognition has a fluctuating effect on the increase in demand for goods.Using the two-layer network technology of social networks,a two-layer communication model of consumer information cognitive transmission and quality perception is constructed,with the upper layer being the information cognitive transmission layer and the lower layer being the quality perception communication layer.Individuals in the network will also have their own behavior habits,change their active state with a certain probability,and then build a two-layer information-aware propagation network based on the individual habits of consumers,and solve the differential equations of the evolution process to obtain the convergence state of the model.Finally,the importance of the model was verified through scale-free network simulation.At the same time,during the simulation process,it was found that both information awareness and quality perception will affect market demand.At the same time,when market information awareness is insufficient,the market information awareness transmission rate is less than 0.17,the improvement of product quality perception will not affect market demand.(5)Research on influence after adding key nodes,design and give the market demand optimization model of information-aware control.In the network society,the information recognition of goods or services plays an important role in expanding the market demand for products.Therefore,by increasing investment in influential nodes to enhance the information release of goods or services,consumers' information awareness is further enhanced.Utilizing the two-layer network model used in the previous section,in the consumer information cognition and communication layer,some influential key nodes obtain relevant information earlier,which improves the efficiency of information dissemination and thus increases market demand.Through scale-free network simulation and verification of the correctness of the theoretical analysis,this dissertation finds that: 1)After the influential individual is controlled by the commodity information cognitive layer,the demand for goods and the profit of the enterprise have been significantly improved.2)The number of influential individuals in the information cognition layer is not as large as possible,and the incremental marginal effects of influential individuals will decrease as the set S increases.This dissertation studies the formation of information perception of commodity consumers,the phenomenon of duality of information sources of information perception,and summarizes the differences in the impact of two types of information on business behavior during the evolution process.Based on this,this dissertation points out the role of two types of information in different ways to change the perceived amount of market information.Using social network research methods,this dissertation analyzes the evolution process of the impact of two types of information on the market demand during the spread of social networks.