Research On Tourists' Behavior And Perception Based On Network Information Data

With the "Internet plus tourism" era and increasing national tourism demand,more and more tourists through the network to make travel itinerary,travel booking service and share their travel experiences.Mining the network information shared by tourists to conduct tourism behavior and perception has become a hot topic in current tourism research.This article takes the Bama longevity and health international tourism area as an example,and collects and quantifies the tourists' behavior and emotional attitude information with the help of the tourists' real travels on the tourist websites.On the basis of the theory of behavioral geography,tourism psychology and regional planning,the content analysis,social network analysis and spatial visualization are used to study the travel selection,tourism space behavior,consumption choice and tourism perception and evaluation in tourist areas.The factors affecting the tourist experience in the study area are summed up.At the same time,it supplements the lack of research on tourists' behavior perception in underdeveloped tourist areas.From the six aspects of planning,construction,transportation,tourism management,regional coordination,consumption demand and ecological protection,this paper proposes tourism development proposals to promote the healthy and sustainable development of tourism.Finally,the following conclusions are drawn.First,the change of tourists' travel time and tourist volume is the peak of travel in April and October.Most tourists choose 2 days of short-term sightseeing,and few tourists choose 4 days or more.Most tourists choose to travel by car(including renting in transit cities).Most of the tourists taking other modes of transport choose Nanning as a transit station.The main motivation of tourists is "Relaxation" and "cognition".The specific behavior is to explore the culture of health,leisure and holiday,take sightseeing naturally,escape from work andrelax the body and mind.Second,the hot area and the spatial distribution of the tourist area coincide with the development of the tourist area.That is,Bama is the core area of the tourist area,the most mature tourism development and the largest number of visitors to visit.Fengshan,Donglan and Bama are approaching.By the radiation of Bama,the tourism market has developed better and has become the main tourist destination.Dahua,Duan and Tiane are less affected by the radiation of core tourism,and the overall tourism development is weak,at an initial or starting stage.Third,tourist area tourist attractions consumption items are mainly tickets,cruise ships,performances,red envelopes four.In the choice of accommodation,tourists prefer Hotels with good accommodation,high grade and high level of service,and rich places of entertainment,followed by the choice of places near scenic spots,transportation and convenience of living and shopping.In terms of dietary choices,tourists prefer local health food and special foods,such as natural spring,Xiang pig,hemp,oil fish and Pearl yellow corn.In terms of tourism shopping,tourists prefer goods with local characteristics and price.Fourth,in the perception of tourism,the tourist experience of tourist perception is greater than that of emotional perception,and the factors that affect the perception of tourists are the local natural environment and cultural atmosphere.In the tourist evaluation,the satisfaction degree of tourists to the tourist area is higher than the degree of dissatisfaction.The tourists are satisfied with the magnificent scenery,health environment and diet,simple folk customs and leisurely life in the tourist area.It has caused environmental damage to the unordered development and construction and population overload,the tourism infrastructure is backward,and the management and service level is low.Regional homogenization,inadequate product innovation and other problems are dissatisfied,which also leads to a low loyalty to tourist areas and a large number of tourists.