| This paper relates to three strands of literature: the theory of reasoned action, the technology acceptance model, and the theory of diffusion. This study uses these theories as a lens to understand the factors that influence the adoption of e-business in the automotive industry. It posits that: attitude towards an innovation significantly influences the behavioral intent to adopt the innovation; perceived voluntariness towards an innovation significantly influences the user's intent to adopt the innovation; and the relationship between subjective norm and the intent to adopt e-business. The primary focus of the research is the behavior an individual represents when using information technology. Understanding the determinants of behavior is important because other outcomes such as satisfaction and impact are predicated upon system use. In this context, technology acceptance models and theories attempt to explain and predict individual behavior toward an innovation, manifested through system use. Thus, for these models, system success is equivalent to individual use of e-business technology. Survey-based research was implemented to test these theories. Data were collected from original equipment manufacturers and suppliers to measure the institutional pressures they face and their intentions to adopt e-business technology. |
