The effect of national culture, perception of control the environment, and generation gap on strategic behavior and financial performance. The case of cement manufacturers in Morocco and the United States of America

This study was designed to investigate the effect of national culture on strategic behavior and performance in the cement industry of both Morocco and the United States of America. The data of study was collected through questionnaires from cement manufacturers in both Morocco and the United States of America. One Hundred thirty five questionnaires were received. The study found significant relationships between certain characteristics of national culture of Hofstede and strategic behavior and financial performance. This study also found significant differences between the Moroccan and the American managers in term of power distance, uncertainty avoidance, individualism & collectivism and managerial perception of control the environment.