| Our world has changed as a result of globalization, advances in technology, and rapid developments in communication. Corporate leaders are challenged to understand how increased interconnectedness, eroded boundaries, and diffused technology (Nederveen Pieterse, 2004; Splichal, 2009) impact their business and how they engage with stakeholders. In the midst of these changes, two factors remain constant: Business relies on society and society relies on business to contribute to a progressive economy (Porter & Kramer, 2006, 2011).;To better understand the interdependence of business and society in today's changing world, an exploratory case study was undertaken. The purpose was to evaluate how one company's commitment to corporate social responsibility (CSR) creates economic value in a way that also creates value for society. Porter and Kramer (2006, 2011) describe this as Shared Value. Specifically, the study considered how Cosmopolitan Leadership can be applied to extend CSR commitment through social media.;Interviews were conducted with 21 employees of WestJet Airlines Ltd. (a Canadian-based, publicly listed, low-cost air carrier). In addition, data relating to WestJet's CSR commitment and implementation and use of social media were analyzed. The study focused on WestJet's strengths in leadership, CSR, and social media rather than on deficiencies, although opportunities for improvement were identified.;The study found that CSR commitment is demonstrated by a company's business practices and actions aligning with its espoused values. Extending CSR commitment through social media requires a company and its leaders to tailor their approach to their unique business circumstances and stakeholders. Moreover, the study found that a company that recognizes and makes the connection between its own economic success and the success of society creates Shared Value that contributes economically, socially, and environmentally. |
