| The environment that people live in today has radically changed from what existed 20 years ago. Alarm about the uses of today's technology is not only being expressed by groups on the fringe of society, but mainstream society is voicing many of the same concerns. Observing this shift should be an indicator to everyone that these fears are growing, and deserve some attention. This study looked at the invasive nature of technology being used today, and how this invasiveness impacts users' attitudes toward the technology. This study expands the Technology Acceptance Model to include the additional factors of perceived invasiveness and perceived object of the technology. This study viewed the impact on user attitudes, as well as the perception of invasiveness, by looking at it from there user's perception of the underlying purpose of the technology. The study found that the perception of invasiveness in technology does significantly impact, in a negative manner, user's attitudes, but this negative relationship can be tempered somewhat if the user believes that the technology's purpose is one of protecting and safeguarding the user. The results also supported many of the findings by Fred Davis in his original TAM work (1986). |
