| A new business paradigm is emerging called "Mass Customization". This apparent oxymoron offers firms the prospect of providing high quality, low price products or services that are also customized to each individual customer.; The primary purpose of the research undertaken for this dissertation was to develop a model of Mass Customization that incorporated and integrated concepts from operations management, marketing, strategic management, accounting, and information technology. A model was developed and submitted for review to the acknowledged experts in the field today. A revised model incorporating their feedback and comments was designed.; A secondary purpose of the project was to determine the current perception of Mass Customization by representatives from the textile industry. Their perceptions were gathered using a structured questionnaire that was personally administered by the researcher in over 80% of the cases. Hypotheses ranging from the influence of functional background to the impact of industry position were tested. All five hypotheses were supported. |
