Supplies Strategy Study In The Mode Of Mass Customization

With the manufacturing production globalization, and the increasing decentralization process, enterprises are becoming increasingly competitive. Effective mass production and flexible small-scale production methods in 20th century can not handle today's ever-changing and dynamic market. Businesses should have the characteristics of scale production and flexible production at the same time, and develop diversified and personalized cost-effective products to guide consumption, and then use the scale advantages to occupy more market share. Under such circumstances, mass customization production patterns emerged. The crucial question of mass customization enterprises must first address to is how to respond to the customization need of customers timely and provide low-cost customized products or services. Because the supply of materials is a cross-sectoral and cross-organizational process, the delay of any stage will affect the efficiency of the entire process; moreover the process includes the provider which is beyond the control of enterprises. Therefore, the study of supply strategy in the mode of mass customization has great practical significance.This article first studied the basic theories of the mass customization and material supplies, then analyzed the supply features under mass customization, including product characteristics and materials characteristics, as well as the relationships between customized enterprise and suppliers. Mass customization of products is mainly based on a modular thinking. The change of module makes the diversity of module materials, resulting in a series of product family where a large number of materials are there. As for genetic materials, this paper presented the methods of classification based on the genetic materials of similar function and the breakdown methods of the supplies of the genetic material strategy categories. The evaluation indicators and classification model of genetic materials'market risks and the value proportion were established, for they are the foundation of enterprise material supplies and management. Based on the material classification model, the paper put forward specific material-supply strategies, in particular the supply strategy of strategic materials. At last the author applied material classification model to the classification of assembly materials of Sheng Da Computer Company, and proposed recommendations for each kind of material supply strategy.