Risky Photography in National Parks: An Examination of the Role of Online Identity Management in Wildlife Risk Perception

Technology and an ever-growing online culture have created a new space to display, modify, and maintain personal identity. These spaces can often perpetuate risky behaviors offline by creating a need to share, comment, and like photographs and status updates. This need for online spaces is blurring our online and offline identities. Previous research has indicated a motivating factor for social interaction as the need for social capital. Social capital is defined by the resources we gain from our connections with others and online spaces might be creating a new space to foster and maintain these connections with others. Research has also indicated multiple types of social norms as a factors in the human decision-making process. This is true for both risk communication and environmental communication research. This research examined the relationship between online identity management and risk perceptions pertaining to approaching wildlife in national parks to take photos. It proposed a theoretical model of wildlife risk perceptions and identity that investigated relationships between online wildlife photography social norms, online social capital, online identity management, wildlife risk perceptions, wildlife risk social norms and the likelihood of taking risky wildlife photographs.;Utilizing survey methodology, college students were asked a series of Likert-style question. Pearson's correlations were conducted to investigate the relationships among some of the independent variables. A multiple linear regression analysis was conducted to investigate the impact the independent variables (online wildlife photography social norms, wildlife risk social norms, wildlife risk perceptions, interest in online identity management, and social capital) have on the dependent variable (likelihood of taking risky wildlife photographs). Finally, a multiple linear regression with interaction effect was conducted in order to investigate a connection between wildlife risk perceptions and interest in online identity management. Participants were also asked open-ended questions in order to get a more in-depth analysis of motivating factors for risky wildlife photography. Findings indicate that social norms impact the likelihood to take risky wildlife photographs both directly and indirectly through their correlation with wildlife risk perceptions. Online social capital and social norms both influence online identity management. Wildlife risk perceptions, wildlife risk social norms, and park familiarity significantly predict the likelihood of taking risky wildlife photographs. The qualitative data indicated a difference in individual's beliefs about the risk level of certain wildlife. Risk perceptions and what influences those perceptions seem to be the factors most influential in the likelihood of taking risky wildlife photographs.;Social norms, risk perceptions, and online identity play a small part in the decision to take risky wildlife photographs. Participants also seemed to think that education about wildlife or illustrating negative experiences might increase risk perceptions and cause people to think twice about getting too close to wildlife in a national park. The complicated nature of risk perceptions poses a problem when it comes to message design. Different people have different perceptions about certain types of wildlife. However, increasing awareness about the dangers of wildlife, pointing out how getting close to wildlife is dangerous for the wildlife themselves, creating social norms about behavior around wildlife all might be potential avenues that communication practitioners and park staff could use to help reduce human-wildlife interactions in parks.