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Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria

Posted on:2017-05-21Degree:D.B.AType:Dissertation
University:Walden UniversityCandidate:Beaty, Chantell RamaunFull Text:PDF
GTID:1476390014999403Subject:Business Administration
Abstract/Summary:
usiness leaders often leave more than half of the world's population---the bottom of the pyramid (BOP), a...
Keywords/Search Tags:Leaders
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