| This study was an inquiry into the use of the library and attitudes toward librarians and libraries by 484 academic business majors. Data was collected by means of a questionnaire administered to a sample of all business majors at one university. Demographic and social status data, based on Hollingshead's categories, and responses to statements concerning library use, librarians, and libraries were analyzed by means of the Kolmorogov-Smirnov Test, the Median Test and Spearman correlation coefficients.;Variables which were not significant for any of the three dependent variables were population of high school home town, full-/part-time enrollment, mother's occupation, and commuter or resident status.;Other findings of interest were that students tended to have a negative image of librarians, that most were unaware of the increasing development of in-house business libraries, that mother's level of occupation was lower than their level of education, while father's level of occupation was higher than their level of education.;Conclusions of the study were that libraries need to apply improved marketing techniques to make their services and resources known, and that business faculties need to require and promote increased use of libraries. Recommended research should concentrate on factors other than demographic and social status factors to determine why students neglect the library and why more positive attitudes are not found.;Thirteen analytic variables were investigated. Of these, age, sex, class level, combined parental income, father's occupation, race, and mother's educational level were found to have significant linkages to library use. Attitudes toward librarians were influenced by age, class level, father's education, grade-point average, and father's occupational level. Attitudes toward libraries were significantly linked to combined parental income and class level. |
