Competiveness Assessment Of Automobile Franchising Dealer And Empirical Research In China

As the most important sales channels and service delivery channels of automobile manufactures, automobile franchising dealers are the key point to live and develop a long life in customer market for the manufactures. This paper selects competitiveness assessment of automobile franchising dealers as the entry point to conduct a comprehensive, scientific and deep analysis.This paper applies the method of literature study to define the competitiveness of automobile franchising dealers in China. Through the balanced scorecard and strategy map theory, combining the key result areas theory and the industrial characteristics of automobile franchise, identify the9KRA. Drawing the strategy map in4dimensions of financial, customer, internal process and innovation and learning, propose the design ideas of assessment index system. Through finance, customer satisfaction theory, industrial characteristics of automobile franchising dealers and expert opinions, establish the index system of competitiveness assessment of automobile franchising dealers in China.This paper exerts APH and Delphi method to determine the index weight, using fuzzy comprehensive evaluation method to analyze the indexes difficult to intuitively describe by data and data envelopment analysis method to weigh them. For the accurate indexes, this paper exerts exact value method to analyze them. By these mathematic tools, this paper finally establishes the competitiveness assessment model of automobile franchising dealers in China with a quantitative, simple, intuitive advantages.Through the empirical research on L automobile manufacturer, this paper reaches out the key sectors of weakness and improvement of the manufacturer, and proposes the specific and feasible strategies on improving customer satisfaction, enhancing public accountability, management capacity, human resource capacity, innovation and development levels and so on, which could become guidelines and references to enhance its overall competitiveness for the dealers.