A Practical Research Of Franchising In IT Education Training Market

Franchising is kind of comparatively successful business model that be proved by practices, and rising flourish in recently years. As a new education market, especially IT Training Market is extraordinary splendors, and attracts more and more attentions of investors. Therefore, franchising is a focused issue in development of IT Training Market. This article shows a research and analysis result in IT Training Market.It stars with basic theories to explain concept of franchising, to compare franchising to other models, and deeply research in historical source and system of franchising. Meanwhile, in allusion to critical issues of franchising (i.e. principles of franchising; analysis of advantages and disadvantages; elusion of risks), this article is to strive a complete and emphasis to understand franchising.Base on theoretical analysis, this article relates with Company B, reflects reasons of Com. B development that engaged principles. We cite statistic numbers and market researches of both Education Market and Company B, to introduce China Education Training Market and successful experience of Com. B, to summarize features of franchising in Com. B, also to bring questions and suggestions in developing of Com. B. Base on all research and analysis in principles and practices, this article concludes that franchising is been proved and exercisable business model, only after prehensile stress and innovation.