Research On The Competitiveness Of China’s Forest Tourism Industry From The Perspective Of Green Development

Forest tourism has become an important sunrise industry and green industry because of its own excellent ecological attributes and strong labor absorption capacity.In recent years,forest tourism is becoming the focus of green development from the national and local guidelines and policies.General Secretary Xi Jinping emphasized that "the people’s yearning for a better life is our goal."The transformation and upgrading of forestry should pay attention to the economy and people’s livelihood."Urban disease" has also appeared such as population expansion,water shortages,traffic congestion and environmental degradation as the process of urbanization continues to accelerate.Under the above background,the demand for leisure tourism for urban residents to return to nature is gradually increasing.So the development of forest tourism is an important means to stimulate green economy and improve the level of green welfare of the people.This paper focused on the scientific division of the development,the evolution of the forest tourism industry and the development stage of the forest tourism industry competitiveness.It gave practical suggestions for the improvement of the competitiveness of the forest tourism industry by evaluating the competitiveness of the forest tourism industry in each region,analyzing the influencing factors and hierarchical structure of the industrial competitiveness.This paper systematically expounded the background and significance of the research on the competitiveness of the forest tourism industry,the current research status at home and abroad.It analyzed the guiding role of green development,"two mountains" theory,industrial economics,sustainable development industrial competitiveness and other related theories on the forest tourism industry,and it also provided the core connotation of the competitiveness of the forest tourism industry in the perspective of green development.Besides,it sorted out the development status of my country’s forest tourism industry and the role of forest tourism industry in regional development.Based on the sorting,the development process of my country’s forest tourism industry was divided into 5 historical periods according to time,and the development characteristics of the industry in each historical period were explained separately.The competition in the domestic forest tourism industry was divided into three stages:limited competition,resource competition and differentiated competition.It analyzed the future development trend of the forest tourism industry based on the changes of consumer groups,product demand changes and industrial cultural connotation changes,aiming at laying a foundation for the systematic analysis of the factors affecting the development of the forest tourism industry.Borrowing from the diamond model,this paper established an evaluation index system for the competitiveness of forest tourism industry according to the four levels of production factors,demand factors,supporting industries and the role of the government.It quantitatively calculated and sorted out competitiveness of the forest tourism industry in 31 provinces across the country from 2008 to 2017 with the help of SPSS software and Excel software,and it selected the entropy weight method to determine the index weight.Through the evaluation results,it completed weight analysis,structure analysis,cluster analysis and spatial distribution analysis,so as to provide data support for the later analysis of the factors affecting the competitiveness of the forest tourism industry,and to lay the foundation for the proposal of ways to improve the competitiveness of the forest tourism industry.This paper analyzed the meaning of the competitiveness of the forest tourism industry from the perspective of green development,and it gave the influence mechanism of green development on the improvement of the competitiveness of the forest tourism industry.By fully collecting and analyzing previous related documents and materials,it formed a set of factors affecting the competitiveness of the industry with selecting candidate observation indicators.It classified the obtained index factors of the forest tourism industry competitiveness by using the principal component analysis method.Furthermore,it eliminated factors with low relevance on the multiple linear regression on the simplified variable system and finally it formed a system of factors affecting the competitiveness of the forest tourism industry from the perspective of green development,which included green tourism resources,green industry scale,green development environment,green infrastructure and green policy support.It used the explanatory structure model to analyze the five dimensions of forest tourism industry competitiveness,and to clarify the hierarchical structure of the forest tourism industry.This paper described the pressure and motivation of the forest tourism industry’s competitiveness enhancement based on the theoretical analysis of the competitiveness of the forest tourism industry.It analyzed the mechanism of pressure and motivation and the development and changes,and clarified the mechanism of the circular promotion elements of the forest tourism industry’s competitiveness enhancement.In the end,it obtained the circular-promotion framework for the forest tourism industry’s competitiveness enhancement.This paper determined the overall goal of enhancing the competitiveness of the forest tourism industry,and formulated the basic principles for the design of the mechanism for enhancing the competitiveness of the forest tourism industry.It summarized the results of the previous analysis and proposed a path to enhance the competitiveness of the forest tourism industry from the perspective of green development which included green supply,protection,structural adjustment,product innovation and global collaboration.Besides,according to the five aspects of tourism resource elements,industrial scale elements,development environment elements,policy support elements and infrastructure elements,it also put forward suggestions for enhancing the competitiveness of the forest tourism industry based on the industrial development stage and actual conditions,aiming at providing a reference for the improvement of the competitiveness of my country’s forest tourism industry.