| With the support of national guidelines and local government policies,local governments have responded to the transformation and development of forestry and have taken forest tourism as an important means of industrial upgrading.Compared with traditional forestry and tourism,forest tourism is highly valued for its unique ecological,cultural and economic values,thus becoming an important sunrise,green and people-rich industry in forestry development.In the new era,the public has put forward higher quality requirements for material and cultural life,and the development of forest tourism has become an important initiative to enhance the well-being of citizens.The high forest cover and abundant forest resources in China have natural advantages for the development of forest tourism,but the differences in topographical features,climatic conditions and natural landscape of each region affect the distribution and types of forest resources,thus affecting the development and utilization of forest tourism.In addition,due to various social factors,there are obvious differences in the development of forest tourism among different provinces.Therefore,this paper takes the competitiveness of forest tourism as a starting point,hoping to provide a reference for the balanced development of forest tourism among regions.This paper takes the competitiveness of provincial forest tourism as the research object,after sorting out the relevant achievements and theoretical bases of "forest tourism competitiveness" at home and abroad,and starts the empirical research according to the logical framework of "the current situation of domestic and foreign research-theoretical and technical bases-evaluation After sorting out the relevant achievements and theoretical foundations of forest tourism competitiveness at home and abroad,the empirical research is carried out according to the logical framework of "domestic and foreign research status-theoretical and technical basis-evaluation-index system design-analysis and evaluation-countermeasure suggestions".Firstly,with the reference to the theory of competitive advantage and Porter’s diamond model,the evaluation index system of provincial forest tourism competitiveness is initially designed with 31 provinces and cities in China as samples.Then,using correlation analysis and principal component analysis methods to screen and simplify the index system,a set of scientific provincial forest tourism competitiveness evaluation model was established,including four main dimensions of foundation,core,support and market competitiveness.Secondly,the entropy value method and coefficient of variation method were used to clarify the weights of indicators,and the TOPSIS method was used to measure the scores and rankings of the comprehensive competitiveness and dimensional competitiveness of forest tourism in 31 regions,and the development level of forest tourism in China was analyzed comprehensively according to the results;systematic cluster analysis was used to present the spatial differences and change conditions of competitiveness levels in a map visualization and analysis.The results show that the overall competitiveness of forest tourism in 31 provinces in China can be divided into three categories: Category I is the strong competitiveness category,including eight regions of Zhejiang,Guangdong,Jiangxi,Hunan,Guizhou,Shandong,Jiangsu and Sichuan;Category II is the general competitiveness category,including 13 regions of Hubei,Henan,Chongqing,Hebei,Heilongjiang,Anhui,Fujian,Guangxi,Shanxi,Jilin,Shaanxi,Liaoning and Inner Mongolia;Category III category is the weak competitiveness category,including 10 regions in Ningxia,Xinjiang,Yunnan,Gansu,Shanghai,Qinghai,Tibet,Hainan,Beijing and Tianjin.In addition,the performance of different regions in different dimensions has its own advantages and disadvantages.Finally,based on the empirical results,relevant suggestions are put forward: in terms of basic competitiveness,to improve forest tourism service facilities;in terms of core competitiveness,to promote the integration of forest tourism industry;in terms of supporting competitiveness,to optimize forest tourism supporting environment;in terms of market competitiveness,to create forest tourism characteristic brands. |
