Zhang Xichen And Modern Publishing Industry (1912-1949)

During the teen years,Zhang Xichen was reading,teaching,and running school.In January 1912,Zhang Xichen entered the Commercial Press,engaged in translation and editing work in the Oriental Magazine agency.So many years of reading,teaching,running school,editing and publishing practice,laying a good foundation for his editing and publishing work and creating his brilliant publishing industry in the future.At the beginning of 1921,Zhang Xichen served as Editor-in-Chief of Women Magazine,following the pace of the times,He had carried out reforms in the Women Magazine from the form,content and strengthening the editorial team and the construction of the author's team,and many other aspects.It not only expanded the spread of the thought of female liberation,but also promoted the development of Women Magazine to a certain extent.At the beginning of 1925,because of the New Moral Debate Event,Zhang Xichen left the Women Magazine agency and the Commercial Press.At the same time,with the help of many friends and former colleagues of the Commercial Press,Zhang Xichen founded the New Woman Magazine,to continue to promote the emancipation of women's minds.Shortly thereafter,Zhang Xichen expanded the New Woman Magazine to Kaiming Press.After that,Zhang Xichen and Kaiming people actively participated in the market competition of the modern publishing industry,had published 1500 kinds of publications,such as textbooks,literature books,reference books,ancient books,bestsellers,series books and periodicals,etc,greatly enriched the content of modern publishing industry,and made a very important contribution to the development and prosperity of the modern publishing industry.Meanwhile,these fruitful publications had also made Zhang Xichen as a very famous publisher in the publishing history of modern China.Why Zhang Xichen's modern publishing activities can be successful?Why Kaiming Press can become one of the six major publishing companies in the Republic of China,and occupy a large publishing market in the fierce competition of the Republic of China?These have a great relationship with Zhang Xichen's editorial and publishing ideas and management strategies.After a thorough research,I think,Zhang Xichen's editorial and publishing ideas mainly include:serious attitude of publication;publication scope:some do,some do not do;have courage on the book-selection;pay attention to the foundation of the publishing Industry——talents;focus on innovation and efficiency;binding design:have a style of Kaiming's own;editors becoming scholars;etc.Zhang Xichen's management strategies mainly include:pay attention to the internal management of publishing company;the financing method of Joint stock system;invite dignitary as the chairman;pay attention to advertising and publicity;pay attention to print and distribution;pay attention to readers and authors;construct library;set up correspondence school;pay attention to the life line of the publishing company——copyright;pay attention to back book;etc.These excellent editorial and publishing ideas and management strategies undoubtedly greatly helped Zhang Xichen's modern publishing activities,which also were shining in the publishing industry and provide reference for the publishing industry in the Republic of China.Even for today's publishing industry,it is also very enlightening.Meanwhile,Zhang Xichen's nearly 40 years publishing activities has also had an important impact on China's modern society.Zhang Xichen served as Editor-in-Chief of Women Magazine,reformed Women Magazine and founded the New Woman Magazine,not only expanded the spread of female emancipation,but also promoted the spread of female culture in a certain extent.After the establishment of Kaiming Press,Zhang Xichen and Kaiming people published a lot of outstanding publications,not only spread the culture,but also with the continuous development of Kaiming Press,providing some employment opportunities,and promoting the employment of modern society in a certain extent.At the same time,Zhang Xichen's modern publishing activities also promoted the development of modern publishing industry,and also cultivated many outstanding editorial and publishing talents for the New China.The fine publishing cultural traditions of Kaiming Press also continued to exist in the New China's publishing industry,and promoted the development of New China's publishing industry.In addition,the Kaiming Chinese Textbook sold very well today,also shows that Zhang Xichen's modern publishing activities has a long and important influence.Therefore,Zhang Xichen is a very famous publisher,and occupies an important historical position in the history of modern Chinese publishing.