| Since modern times, publishing agencies play an important role in social participation, value expression, thought communication,knowledge diffusion, cultural transmission and so on. They also become the material carrier of modern civilization. As the fourth biggest private publishing institutions, Dadong Press exerts vital influence in the production and spread of the Chinese modern culture and literature.Dadong Press was established in 1916,and dissolved in 1956.In this forty years, Dadong Press founded a total of 15 kinds of literary journals,including Half Month , Violet,Purple Orchid, Week, Game Magazine and other popular literary journals, which won the great economic and social influence for Dadong Press in the 1920s. The main features of Dadong Press’ s the literary publishing is also popular literature. In addition to the publication of popular literary works and periodicals, another publication focus of Dadong Press is the publication of textbooks and educational journals, including Student LiteratureandArt Series and Modern Student.With proper publishing and operating strategy, Dadong Press leaps from a small bookstore to the fourth largest private publishing company in just a few years. By analyzing the sensitive grasp on the spirit of times and market orientation of Dadong Press, we can understand the literary ecology of the time intuitively. By the analysis of the types and the time of publications, some features could be concluded. In the 1920s, the publishing focus of Dadong Press had been popular literature, until the 1930s, older popular literary gradually lost the literary market, and the appeal of new literature gradually overwhelmed old literature. With the rise of the new cultural movement, the new literature has gone through a long process to occupy the literary market, but the old literature did not exit the literary market. Through relevant data analysis of the publication organization,it can give us a more accurate grasp of the complex relationship between old and new literature. |
