"Morning News Supplement" New Literature Communication Research

It is the History of Chinese New Literature that marked the new stage of the modern Chinese literature history.The research object of this paper as well as the sample,a decade-duration of Morning Post Supplement(1918.12-1928.06),has been discovered that only within ten years.an unprecedented prosperity had shined in the modern literary world,thanks to the fierce interactions of Chinese and Western cultures and the efforts from a group of open-minded cultural leaders with burning patriotism.Morning Post Supplement and other progressive newspapers had played an important role in the the initiation and development of New Literature.Right when modern literature was born in this ancient region did it leave a solid footprint.Studying the history of new literature,we can clearly witness that the mass media had played a significant role,leading and promoting as a lighthouse,in particular the four respectable supplements:Morning Post Supplement,Peking Press Supplement,Xuedeng(the supplement of Newspaper Current Affair),and Awareness(the supplement of Republic Daily).Among all these four,the one with the highest contribution to the success should be Morning Post Supplement.As a newspaper supplement that had existed for ten years in the history of modern journalism,hey employed three editors with thundering fame admired by the media,Li Dazhao,Sun Fuyuan and Xu Zhimo.Moreover,they published Lu Xun’s striking work The True Story of Ah Q,reprinted A Madman’s Dairy,which is the first work in the history of new literature,and they also fostered a group of new literary talents to develop dramatically in the modern literary industry.These are the media achievements recorded in the history of news and New Literature.In the modern context,the development of literature must receive supports from the assistance and promotion of mass media,which has been the consensus of the whole society.However,the academic circle pays less attention to the significance of the newspaper media to the new literature from the perspective of the Morning Post Supplement.The results of quantitative analysis and empirical research on the communication efficiency of the Morning Post Supplement by using big data have not been foreseen,which is an innovation of great academic value.Here are the research ideas and the framework of this paper.The introduction section includes research background,academic value&significance,literature review,and research methods,presenting the research background of Morning Post Supplement in an organized way and summarizing their value and significance in the history of news communication and literature.Next,the paper reviews the literature inside and outside China,"digging in" the previous research results of peer scholars and analyzing their academic contributions and values as well as research missing points that failed to be involved.Then the paper delivers the research ideas and discussions,research focus,content and methods.The first chapter aims to figure out the creation and development of Morning Post Supplement.It will discover the history of the media establishment from the perspective of media genesis,from Morning Bell Daily to Morning Newspaper and then to Morning Post Supplement,considering the rise of new culture as the responsibility in media concepts of the modern newspaper,the construction of the new literature communication mode,and the media of new literature’s full-scale communication roles.The second chapter makes an empirical study on the new literary works published in the ten years since the establishment of the Morning Post Supplement,constructs the index system and the evaluation system of communication efficiency.Using SPSS software and big data statistics,this paper makes a quantitative analysis of the amount of new literature writers’ papers in the morning supplement.From the perspective of big data,this paper makes an empirical study on the communication efficiency of the Morning Post Supplement and New Literature.The third chapter analyzes the New Literature communication achievements of the successive chief editors of the Morning Post Supplement.It focuses on the achievements of three well-known editors who are Li Dazhao,Sun Fuyuan and Xu Zhimo.It also analyzes the editorial performance of the Morning Post Supplement during the tenure of other editors which has not been noticed by the academic circle.The fourth chapter is the spread of New Literature by the Morning Post Supplement and analyzes the origin and media achievements of the Zhou brothers with Morning Post Supplement from the perspective of journalism and communication.The paper concentrates on the media support of the Morning Post Supplement to Literary Research Society,Creation Society and New Moon Society,discussing the authority of these societies towards the media.This paper also tracks how the literary societies adopted the media to boost prevalence and attempt to enhance New Literature communication promotion.The fifth chapter discusses the Morning Post Supplement and New Literature styles through a textual research on Morning Post Supplement and the stylistic change of New Literature.It also explores the stylistic features of New Literature presented by news-genre novels,essays and reportage,and discusses the New Literature styles from the perspective of media.Last but not least,the conclusion chapter includes the core viewpoints and research conclusions of this paper,and puts forward the relevant phenomena and problems debatable in the future.