Research On Newspaper Advertisements Under The Modernization Transformation Of Modern Harbin

In the development of Chinese advertising history,the development of modern newspaper advertising industry can be of milestone significance.Its rapid development,whether in the vertical comparison of China’s advertising history or in the horizontal comparison with the advertising industry of the colonial and semi colonial countries of the same era,is rich and complex.As an important means of information retention and dissemination,modern newspaper advertisements reflect and retain the historical process of urban modernization such as social and cultural environment,art and aesthetics at that time.Harbin is a very representative city in the process of modern China’s modernization.With the struggle of colonization and sovereignty independence,under the impact of multiculturalism,newspaper advertising has become a witness of the transformation of urban modernity,This paper records the historical process of Harbin’s development from a northern fishing village with self-sufficient natural economy as the main body to a modern city with high social division of labor.This paper selects the advertisements of Binjiang times and Dabei Xinbao from1921 to 1945 as the research objects,sorts out the changes in the contents and design forms of these two newspapers from the beginning of Harbin city to the formation of a more synchronous newspaper,and studies the development,operation,design and development of newspaper advertisements under the influence of multi culture The paper tries to grasp the modernity and aesthetic modernity of Harbin citizens reflected in newspaper advertisements.This paper discusses the cultural clue and cultural expression in the transformation of urban social and economic Modernity during the formation of a modern immigrant city in modern China.This paper discusses how the transformation of productive forces and production relations has changed the way of life in Harbin City,and then caused the modernity transformation of Harbin culture and art.The introduction is the first chapter,which summarizes the literature review,research methods and innovation of this paper.The text is divided into three partsThe first part is the second chapter,starting from the multi-cultural history of Harbin,focusing on the collapse of natural economy and the establishment of commodity economy in Harbin,and the rise of advertising industry driven by the rapid development of Commerce The development process of newspaper advertising industry represented by Dabei Xinbao.The second part is the third,fourth and fifth chapters.This paper divides newspaper advertisements in this period into three categories,and combs the clues of modernity transformation of Harbin City from three aspects of industrialization,commodity westernization and female culture.The urban modernity of Harbin began with the industrial production getting rid of the natural economy such as agriculture,fishing and hunting.With the promotion of tsarist Russia and Japanese colonists,Harbin became a modern industrialized city in the first half of the 20 th century.This industrialization changed the life of Harbin citizens in the form of industrial commodities.On this basis,foreign culture also brought foreign goods into Harbin.These westernized goods with similar market to traditional Chinese goods are gradually changing the consumption habits of Harbin citizens.The modern trend of thought of women’s consumption and equality between men and women has impacted women’s ethics and image under the traditional Confucian culture.Finally,these commercialization factors are reflected in newspaper advertisements,spread and preserved.Newspaper advertisement carries the development process of Harbin from a traditional agricultural fishing village to a modern city,from industrialization,commodity Westernization to the rise of female culture,which is the foundation of modern city and modern culture.Finally,it was recorded in the form of consumerism advertisement,which is the manifestation of modern commercial culture.From content to form,it narrated the modernity characteristics of Harbin in its formative period.The third part is the sixth chapter,which takes a holistic view of the role of newspaper advertisements represented by Binjiang times and Dabei Xinbao in the information exchange and dissemination of new knowledge in the process of modern urbanization.In the process of gradually enriching the expression of advertisements,it summarizes their relationship with commercial development,consumer culture and the construction of commercial legal system,At the same time,it also exposed the limitations of the time.In the whole process of newspaper development and modern city formation,the transformation of citizens’ urban sociality,especially the dissemination of art and culture in newspapers and the demand and cultivation of advertising design talents,has,to some extent,spawned the emergence of urban modernity aesthetics.The content and form of newspaper advertisements have become the media for the transformation of modern culture into urban modernity aesthetics.Finally,the paper puts the modern newspaper advertisement of Harbin city into the space-time frame of modern China’s going out from the semi colonial and semi feudal society.Its special urban development experience has clear characteristics of the times,and the modernity transformation of urban culture is of great significance,It is the development and dissemination of newspapers and periodicals themselves,and the composition and promotion of modern transformation of cities.Secondly,from its content,we can see the bright and dark panorama of modern social transformation.Finally,as an important part of social and cultural development,newspaper advertising’s development and evolution is ultimately reflected in the formation and transformation of urban aesthetic culture which can not be directly quantified.