The Effect Study Of Career Role Identity On Personal Initiative

Today's enterprises are faced with the complicated and changeable management environment,and therefore need to play role of employees' personal initiative at all levels.It means flexible,innovative work behavior aim at enterprise's management target.On the other hand,there have problem of insufficient personal initiative in the practice of employee behavior.The personal initiative becomes important in the modern enterprise management and need to improve imminently.Because it has the characteristics of initiative,spontaneity and non-constraint,it is quite difficult to manage.On the other hand,identity is a hot topic in current academic research,while Career Role Identity is employees' cognition,experience and behavioral tendency of their career role,which is an important antecedent variables of employees' occupational loyalty in current enterprises.Employees' career role identity is not only a process of internalizing the value of professional identity into emotional experience and self-motivation,but also a process of transforming career role behavior into self-control,which constitutes the premise and foundation of employees' spontaneous and initiative behavior.This study believes that the motivation of personal initiative needs to start from the deep level of employees' personal cognition and adopt the combination of internal incentives and external incentives based on the characteristics of personal initiative.And career role identity is a good choice.Starting from the micro perspective of employees,this paper studies the formation mechanism of career role identity,and studies the influence of this endogenous motivation on employees' personal initiative,as well as the action mechanism of external motivation such as management scenarios on this influence.Based on the Role Identity Theory,Theory of Planned Behavior and motivation theories,and through the in-depth study and criticism and innovation of the above theories,this paper integrates them into the research on the influence mechanism of employees from career role identity to personal initiative,and establishes the relevant mechanism model.Then through theoretical analysis,expert advices to establish the evaluation indicators,through questionnaire survey on more than 900 employees from state-owned enterprises,private enterprises at all levels and each positions,this paper investigates and analyzes employees' personal identity,social identity and career role identity,role breadth self-efficacy,personal initiative intention,organization atmosphere and personal initiative in the current enterprises,and uses SPSS and AMOS software to validate the relationship between the relevant constructs in the model.This paper divides the study model into three sub-models and corresponding hypothesis.The first sub-model is the formation mechanism model of career role identity.This paper mainly studies the direct effect of social identity on career role identity and personal identity,the effect of personal identity on career role identity and the composition of career role identity.Through questionnaire survey and data analysis,it is found that social identity positively affects employees' career role identity,while personal identity plays an intermediary role in the influence of social identity on career role identity,which is stronger than the direct role of social identity.Career role identity can be subdivided into three dimensions: value identity,affective identity and action identity,which can be measured by the questionnaires developed in this study.The second sub-model studies the role of career role identity on personal initiative,which establishes the effect of role width self-efficacy(control variable)and career role identity on personal initiative mediated by personal initiative intention.Empirical research shows that career role identity is the main factor affecting the personal initiative intention.Among them,value identity has no significant influence on personal initiative intention,while affective identity and action identity have positive influence on personal initiative intention.Career role identity has a positive impact on personal initiative.Among them,Value identity,affective identity and action identity all have positive effects on personal initiative.Role width self-efficacy has no significant influence on personal initiative intention,but it has significant influence on personal initiative.The third sub-model studies the effect of personal initiative intention on personal initiative.In the direct effect of personal initiative intention on personal initiative,three specific organizational climates are added as moderator.Through empirical research,it is found that personal initiative intention significantly affects personal initiative,and among the three specific organizational climates,only perceived organizational stress/opportunity has an obvious regulating effect,while perceived organizational support and past behavior experience have no obvious regulating effect.The main contributions of this paper are as follows:(1)In the formation mechanism model of career role identity,the connotation of career role identity is clearly defined.The model of the relationship between personal identity,social identity and career role identity is constructed to better explain the formation of career role identity.On the basis of theoretical analysis,career role identity is divided into three dimensions: value identity,affective identity and action identity,and relevant measures of career role identity are established.(2)In the model of direct effect of career role identity on personal initiative,a new and more appropriate variable,role width self-efficacy,is added to construct a new theoretical model together with personal initiative intention as mediating variable to explain the mechanism of action between employees' career role identity and personal initiative.From the perspective of individual endogenous motivation,this model corrects the deficiencies of Theory of Planned Behavior and Role Identity Theory in the specific application of career role identity and personal initiative,and provides a new perspective and approach for enterprise management and improving employees' personal initiative.(3)In the regulatory role model of organizational climates in the effect of personal initiative intention on personal initiative,the organizational climates are concretized into three specific climates,and the thought of motivation theories is integrated.The internal motivation coming from career role identity and role width self-efficacy and the external motivation coming from organizational climates are combined to establish relevant theoretical models and explain the reasons for employees' final personal initiative.(4)On the basis of understanding,application and innovation of previous studies,this paper finally establishes the overall study model.It explores the applicability of the Theory of Planned Behavior,Role Identity Theory,motivation theory and related theories,and establish the whole model.Further,the study explains the roles and function of the constructs in the model,and reveals the path from the employee's career role identity to the personal initiative.