| With the progress of society and the independence of female economy,female tourism has become a trend.Both the frequency and the scale of female travel have shown a trend of continuous increase.The female tourism has gradually becoming an important part of the domestic and foreign tourism market which produced huge economic benefits.One fast-growing travel segment,all-female leisure travel,is known as the Girlfriend Getaway(GGA).GGA refers to a phenomenon in which women travel with other female friends or relatives instead of their spouse or significant others.GGA is an emerging tourism phenomenon,and there are still many gaps to be explored in this field.Foreign academic circles regard the Market of Girlfriend Getaway as an important and special Niche Market.Scholars focus on the analysis of female consumers' travel motivation and consumption preference in this market from the perspectives of sociology and marketing.And meanwhile theoretically preliminary exploring the correlation between female participation in girlfriends getaway and happiness.This dissertation takes the Chinese female group participating in the girlfriends getaway as the research object,and tries to answer the following questions :What are the motivations of domestic women participating in girlfriends getaway?Which kind of special behaviors and psychological characteristics will they shown in the process of girlfriends getaway? Can tourist interaction behavior of women affect their psychological well-being during girlfriends getaway? What is the path of influence? What mediating variables play a role,and how? Are there any moderator variables in this path?This dissertation has focused on the phenomenon of girlfriends getaway,and then around the core issues that how the interactive behavior between girlfriends to affect female psychological well-being while they participating GGA to build the model of the impact between female psychological well-being and tourists interactive behavior in GGA.In this dissertation we use the gender identity theory,social interactive theory and social support theory,such as the authenticity theory as research basis.The content of this dissertation includes four parts.The first part is the chapter of introduction which introduces the research background of this dissertation,as well as the rise of the phenomenon of girlfriends getaway.This part also defines the concept of girlfriends getaway.The author expounds the purpose and significance of this research in the first part and meanwhile this part also includes the research method,research content,research ideas,technical circuit diagram and possible innovation points of this paper.The second part(chapter 2,chapter 3),introduces the theoretical basis of this dissertation.And then the author combed the literature review in order to find the breakthrough point and the foothold of this study.Based on the qualitative research method,the author firstly build the theory model of the impact between tourist interaction behaviors and female's psychological well-being in girlfriends getaway and then put the research hypotheses.The third part includes the fourth chapter and the fifth chapter,this part firstly put forward the theoretical model based on the conclusion of the third chapter.Secondly according to Churchill(1979),the author developed the scale of gender dynamics under the context of GGA,and then optimized the tourist individual authenticity scale.Thirdly,the structural equation model was used to empirically test the hypothesis based on the theoretical model.Before the hypothesis testing,the reliability and validity of the scale developed in front part were tested with the data from the formal survey.The fifth chapter introduces the design,issuance,data recovery,processing and analysis of the formal survey questionnaire.The individual measurement model and the overall model are tested for reliability and validity with the help of CFA and SEM,and the hypothesis tests proposed in chapter 4 are verified one by one.The fourth part is the conclusion and management enlightenment(Chapter 6).This part combs and summarizes the conclusion of the qualitative research in Chapter 3 and the result of the empirical research in Chapter 5.The author following puts forward the corresponding management enlightenment and suggestions according to above conclusions.At the same time,the shortcomings of this research are expounded,and the future research direction is proposed.This dissertation follows the logical thinking of "finding problems--proposing problems--constructing theoretical models--empirical analysis--concluding suggestions".The author takes in-depth interviews to38 women and strict screening of 11 travel notes in the domestic well-known online travel website in order to achieved enough words of text data.Based on the collected text information,the author using grounded theory qualitative research deduces the theoretical model of this dissertation,after using formal research collected 438 valid questionnaire data model for the empirical study,the following conclusions are drawn:Firstly,the tourists' interaction behaviors during the girlfriends getaway has a positive impact on female psychological well-being.According to the empirical test based on the scale,the tourists' interaction behaviors in the process of female participating in GGA does have a direct positive impact on their psychological well-being.And at the same time,it also has a positive impact on participants' psychological well-being through "individual authenticity of tourists" and "female gender dynamics" respectively.To be specific,there are three ways for the positive influence of tourists' interaction behavior on female psychological well-being in girlfriends getaway.Path one: The direct positive influence of tourist interaction behavior on female psychological well-being.Path two: the intermediary role of individual authenticity of tourists.The intermediary role of individual authenticity of tourists in GGA also verified the second path of interaction behavior between tourists in GGA effected on female psychological well-being.Path three: the mediating effect of female gender dynamics.The mediating effect of various dimensions of female gender dynamics between tourists' interaction behavior and psychological well-being.Secondly,this dissertation was confirmed the boundary conditions of female psychological well-being enhancement in girlfriends getaway.The real affection has a moderating effect on the tourists' interaction behaviors and the individual authenticity of tourists.When the real affection between girlfriends is high,the tourists' interaction behaviors has a significant positive effect on the individual authenticity of tourists.The real affection has a moderating effect on the tourists' interaction behaviors and the female gender dynamics.When the real affection between girlfriends is high,the tourists' interaction behaviors has a significant positive effect on the female gender dynamics.Based on the above conclusions,this dissertation puts forward management enlightenment and suggestions.On the one hand,it pays attention to female physical and mental health and promotes their all-round development.Women need more social support and understanding from family members.On the other hand,tourism enterprises should understand the behavior characteristics of female tourists in girlfriends getaways,and can provide targeted products and services to meet the needs of female groups and provide customized services.This dissertation has five innovation points: first,it is a innovation to the field of female tourism that the author focus on the impact of tourism on female psychological well-being in this dissertation.The dissertation is committed to exploring the best way to increase female psychological well-being,as a result enriched the meaning of "tourism makes life more happiness" and reveals the happiness of travel brings to the participants not only stay in sensual pleasure in “happiness”,but also can bring more profound and meaningful to women female psychological well-being.Secondly,based on the literature,the scale of female gender dynamics was developed in this dissertation,and the concept of female gender dynamics in GGA was defined.Thirdly,through qualitative research,this dissertation deduces the influence mechanism model between tourists' interaction behavior and female psychological well-being in girlfriends getaway.To some extent this achievement refines the theoretical model of previous scholars,which is equivalent to opening the black box of the influence path between tourists' interaction and female psychological well-being in girlfriends getaway.Fourthly,the empirical research on the influence of tourists' interaction behavior on psychological well-being during the girlfriends getaway not only deepens the research on the phenomenon of girlfriends getaway in theory,but also helps to guide the practice.Fifth,it found out the moderating factors of the influencing mechanism of tourists' interaction behavior on psychological well-being.It verifies the moderating effect of real affection between tourists' interaction behavior and individual authenticity of tourists as well as between tourists' interaction behavior and female gender dynamics.This dissertation also provides reference and enlightenment for the following research,such as whether the difference in reality is caused by other moderating factors or not?The theoretical significance of this dissertation is as follow: first,through in-depth study of girlfriends characteristics of this new way of leisure travel,it is explored unique motives of woman's participation in GGA,and find the female tourists' interactive behavior between girlfriends to female psychological well-being mechanism in the process of participation in GGA.Second,this paper developed the scale of female gender dynamics,and meanwhile optimized the individual tourists authenticity scale based on the context of research.It promotes and deepens the existing research results in the field of girlfriends getaway and tries to explore the deeper principles and mechanisms behind the phenomenon.All of these study is aimed to provide a certain theoretical basis for the following research.The practical significance of this dissertation lies in two aspect: on the one hand,this paper starting from the phenomenon of female tourists' participation in girlfriends getaways,it focuses on the tourists' interaction behaviors and the acquisition of female psychological well-being in the course of tourism.And it explores the influencing mechanism of female tourists' interaction behaviors in the process of participating in girlfriends getaways on female tourists' psychological well-being.The dissertation finally focuses on how to improve the psychological well-being of modern women through tourism,and provides a basis for tourism enterprises to formulate marketing strategies for this market segment and develop corresponding tourism products.On the other hand the conclusions of this paper can guide tourism enterprises to design more targeted and personalized tourism products according to the psychological characteristics and needs of tourists in the market segment of GGA.And it also can provide reference for tourism enterprises to make more accurate marketing plans.At the same time,it also for tourism destination image management and tourism scenic area development and construction to provide the new train of thought,namely according to different group of women demand to develop tourism resources reasonably,to create more products and service which in line with their core requirements for female tourists,in order to rich in content and level of diversity of tourism products.In addition,another practical significance of this dissertation is to arouse the social and tourism enterprises' attention to the travel needs of female tourists and personal development needs,so as to provide them with a more convenient,more safer,more free and better travel environment and a more equitable social environment. |
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