Research On The Preference Of Self-driving Tourists For Destination

The rapid development of private cars and expressways has provided preconditions for self-driving tourism whose development has been driven by the release of relevant national documents from the spontaneous stage into the conscious stage.The Pearl River Delta region,as one of the regions with the best foundation for tourism development in the country,the most advanced development environment and the strongest overall competitiveness,has provided a fertile ground for the development of self-driving tourism.Therefore,this article selects the Pearl River Delta region as the object of study and it is important for understanding the self-driving tourists' preference in choosing tourism destinations.This article defines self-driving tourists,tourism destinations and tourism preferences,and creates the questionnaire in three parts tourism motivation factors,destination attribute factors and the personal characteristics with the method of literature analysis,interview research and integration of the qualitative and quantitative.And then based on online questionnaires and field research on the Pearl River Delta region's representative self-driving tourism destination Danxia Mountain and Meizhou Yanming Lake Tourism Resort it explores self-driving tourists' preference in choosing tourism destinations,and give targeted advices according to the study result.The study found that:(1)self-driving tourists are mostly men and mainly concentrated in people aged 25-56,and have relatively high academic qualifications and income;(2)The factors influencing the self-driving tourists' preference in choosing tourism destinations include individual characteristics,tourism motivation factors and destination attribute factors;(3)The self-driving tourists' tourism destination choice is not affected by their own income and family life cycle,but younger tourists tend to characteristic tourism destinations in pursuit of excitement and adventure;the self-driving tourists who are motivated by tourism needs tend to popular attractions or general attractions due to their desire to experience tourism services,and who are motivated by family and affectionate tend to the safe and convenient tourist destinations that are maturely developed because they significantly care about the family communication and tourism safety.