Study On Property Industry: Market Structure Market Conduct Market Performance

This paper analyses the property insurance industry ,using the keystone and study path of modern industrial organization theory. It make the positive analysis practically on the market structure , market conduct,market performance and industry policy by dividing the industry into specific aspects. It provides politic and academic consultation for the reform and development of Chinese property insurance industry. It follows the consecution of chief-part-chief, which means to bring forward the question firstly ,then make positive research respectively on market structure, market conduct and market performance ,finally work out the measures for the optimization of the present property insurance industry. The paper falls into 6 parts.1stly, introduction. It defines the literature concerned and thoughtways in this paper.. Then it give a brief introduction to the content of this paper and points out innovations of this paper.2ndly, summery of the theories concerned. This paper makes a normative analysis on industry organization theory and property insurance theory. It discourses on the keystone and developing track of industry theories concerned and investigates theoretically on the characters and analytical framework of market structure, market conduct and market performance, which provides theoretical foundation for the following research.3rdly, analysis of the market structure of property insurance industry .The analysis focuses on the connotation of property insurance market structure, which includes market concentration, market penetration and withdrawal and the otherness of the products. According to the foregoing positive research., this paper draws a conclusion that the domestic property insurance market structure is oligarch monopoly .4thly, analysis of the market conduct of property insurance industry. The analysis focuses on the market rated and non-rated behavior of property insurance companies. After a theoretical research on advertising, distribution and annex, this paper draws a conclusion that the price competition in domestic property insurance market is distinctive ,while the non-price behavior is weak.5thly, analysis of the market performance of property insurance industry. This paper starts with the factors which influence the property insurance market performance, then analyzes the main index and reason of domestic property insurance market efficiency,...