Integration Of Three Industries Based On Vertical Integration Alliance

In the report of the 19th People's Congress of the Communist Party of China(CPC),General Secretary Xi Jinping put forward the strategy of rural revitalization for the first time,and put forward the overall requirements for rural development of "prosperous industry,livable ecology,civilized rural customs,effective governance,and prosperous life",of which the primary requirement is industrial prosperity.Industrial prosperity is the focus of rural revitalization and a prerequisite for solving all rural problems.Only when the industry is prosperous can we lay a solid foundation for effectively solving the fundamental problems of increasing farmers' jobs,increasing agricultural labor productivity,and increasing farmers' income.In April 2019,the Opinions of the Central Committee of the Communist Party of China and the State Council on establishing and improving the Urban-Rural Integration Development System,Mechanism and Policy System clearly pointed out that the establishment of a new industry and new business format cultivation mechanism,and the establishment of a rural primary,secondary and tertiary industry integrated development system.It goes without saying that the integration of primary,secondary and tertiary industries in rural areas and the coordinated interaction of urban and rural areas are effective ways to achieve industrial prosperity and promote rural revitalization strategies.It is to introduce modern industrial organization methods such as industrial chain and value chain into agriculture through the combination of system and mechanism reform and innovation-driven,driven by advanced industries and service industries.Through structural reform and institutional innovation,the agricultural industry chain will be extended,and the rapid development of the entire industry chain will be promoted,thereby breaking the boundaries between the primary,secondary and tertiary industries and realizing the integrated development of industries.In recent years,Inner Mongolia grassland pastoral areas,Yili Group,Mengniu Dairyand other brand enterprises have gained important experience in the integration of agriculture and animal husbandry(feed,dairy cows),dairy processing and marketing services that can be promoted in other similar industries or similar industries.Studying the integration of the tertiary industries in Inner Mongolia's grasslands and pastoral areas and well-known enterprises can provide benchmarks and demonstrations for the development of similar industries(food,fishery,animal husbandry,cotton spinning,etc.),promote supply-side structural reforms,and promote light industry based on agriculture and animal husbandry The healthy,rapid,sustained,and high-quality development of China is of great significance to the promotion of China's rural revitalization and the integration of urban and rural development,and explores a new broad space for the reform and opening up of socialism with Chinese characteristics in the new era.Thisdissertation combs the research results of the integration of domestic and foreign tertiary industries and the rapid development of grassland and pastoral areas,new institutional economics,industrial economics related theories and innovation-driven research results,and combines them with the actual conditions of Inner Mongolia grassland pastoral areas and dairy production to absorb and extract Key research issues:Conduct in-depth investigations on grassland pastoral areas and typical enterprises in Inner Mongolia,and talk with staff and herders from local authorities to understand the real production situation,experience gained and existing problems.On this basis,conduct in-depth theoretical research and empirical research,and put forward relevant policy recommendations.From the perspective of the vertical integration alliance,the paper takes the grassland pastures of Inner Mongolia,Yili and Mengniu as empirical analysis cases to conduct theoretical and empirical research on the integration of tertiary industries.The main innovations are as follows:(1)Reveal the various systems and mechanisms of the integration of the tertiary industry based on the vertical integration allianceIn the in-depth study of the connotation of the integration of the tertiary industry,the concept of vertical integration alliance is introduced.From the perspective of new institutional economics,the integration of the tertiary industry as a typical vertically integrated alliance organization embeds elements of new institutional economics.Therefore,starting from Coase's transaction cost theory,Demsetz's property rights theory and Hart's new property rights theory,it reveals a variety of systems and mechanisms based on the integration of the tertiary industry in the vertical integration alliance.In the alliance system of tertiary industry integration,the evolution of the system of tertiary industry integration in Inner Mongolia's grassland and pastoral areas is analyzed;the evolution process of the tertiary industry integration of Yili Group is analyzed;in the mechanism of tertiary industry integration,a more comprehensive summary is based on the vertical integration alliance Four mechanisms for the integration of the tertiary industry.This theoretically explains the reasons for the continuous and rapid growth and rapid development of the entire industrial chain of dairy products,represented by Yili.(2)Propose the development model of the whole industry chain with the integration of the tertiary industries as innovation-a dual-driven high-quality growth model of investment Along the industrial upgrading path of industrial collaboration—industry agglomeration—industrial clusters—industry integration,upstream innovation(innovation of important raw materials)and midstream innovation(innovation of "key modules")of the entire dairy industry chain with the integration of tertiary industries Analyze the whole process of downstream innovation(assembly and synthesis innovation)and marketing service innovation.Then,based on the theory of economic growth,analyzed the growth factors of Yili's integrated industries,established an economic growth model including capital,investment,R&D,human capital and institutions,and found that the growth model of Yili's industrial integration is innovation-investment dual-driven type.It also conducts strategic research on how to increase the intensity of investment in science and technology,the height of innovation,and develop high-quality new products to the high-end,enhance the brand of innovation,and accelerate internationalization.(3)Establish an evaluation index system for the integration of tertiary industries and a judgment model for the adaptability of innovation drivers and institutional reformsFrom the evaluation of the first-level indicators of the integration of the tertiary industry,"quality"(reflecting product quality and consumer interests),benefits(reflecting the interests of farmers,workers,and operators,etc.),driving motivation(reflecting the leading enterprises' influence on farmers and partners)Leading role)to establish an evaluation index system for the integration of the tertiary industry.Take Yili as an example to make calculations,and in the integration of the tertiary industry,the advanced system and mechanism will bring reasonable social division of labor,scale expansion,industrial agglomeration effect,scale effect,and the corresponding technological innovation ability and technical level,human capital The econometric analysis of the relationship between the support and the driving force of the adaptation,the establishment of a judgment model of the adaptability of innovation-driven and institutional mechanisms,and the discovery that technological innovation can only achieve high-quality growth if it is compatible with advanced institutional mechanisms.