Research On Jiangjin Green Pepper Industry Chain Integration Strategy

Jiangjin District is the largest green pepper planting area and country of origin in China.In 2018,the brand value of Jiangjin pepper was estimated to be 1.812 billion yuan by the China Brand Research Center.The development of Jiangjin blue pepper industry is of great significance to the agriculture of Jiangjin District and Chongqing.As one of the 13 hometowns of peppercorns,the planting area and output of Jiangjin peppercorns are at the leading level in the country.How to further promote the better and faster development of Jiangjin peppercorns is a topic worthy of discussion.This article analyzes the current status and problems of the Jiangjin blue pepper industry chain based on the theories of synergy and industry association,analyzes the environment and constraints of the integration of the Jiangjin blue pepper industry chain,and carries out the horizontal and vertical integration of the Jiangjin blue pepper industry chain.Analyze and explore,explore the integration mode and effective strategies for the integration of Jiangjin blue pepper industry chain,improve the efficiency of the industry,and help the progress of industry.After analyzing the current situation of the industry,it is found that there are still many problems in the industry,such as the abuse of chemical fertilizers and pesticides in the production process,high labor costs caused by labor shortages,and backward technology and equipment in the pepper base.The technology level is low,the industrial chain is not sufficiently extended,the level of precision processing is low,and a large number of pepper processing companies have a single product;the various links in the industry are loosely organized,and the degree of organization is low;the main chains of the industry have uneven profits.In the process of industrial chain integration,using the PEST analysis method to analyze the environment of industrial chain integration,and found some constraints in industrial chain integration,such as the high cost of industrial chain integration,the lack of a strong integration subject,the government's integration strategy has also Not perfect enough,etc.Through the analysis of the horizontal integration of the industry chain,it can be known that the strategy of horizontal integration is mainly through the integration of small-scale processing enterprises through leading enterprises,the strong alliance between the leading enterprises and leading enterprises,and the cooperation between farmers and farmers;The analysis of the vertical integration of the industrial chain shows that the vertical integration strategy mainly includes the integration of processing enterprises and farmers,the integration of processing enterprises and sales enterprises,and the vertical integration of the leading industries.The integration of the Jiangjin Blue Pepper Industry Chain needs to improve the internal structure of each link,give full play to the leading role of leading enterprises,cooperatives and other organizations.The government provides policy support,strengthens supervision of the blue pepper industry,and completes the integration of the Jiangjin Blue Pepper industry chain.