Research On Cooperative Evolution Mechanism And Value Creation Of Logistics Platform Based On Business Ecosystem

The rapid development of platform economy improves the efficiency of resource allocation in the whole society,promoting technological reform and upgrading,accelerating the industry to move forward in the direction of informatization,digitization and int elligence.Under the context,logistics enterprises are transforming into platforms one after another,and more emerging platforms are established,which brings more opportunities for resource exchange and R&D innovation for customers and partners connecte d by the platform.The emergence of business ecosystem helps the platform and their partners to further innovate cooperation modes,enhancing the flexibility of resource sharing and cooperation between partners,and also brings a lot of value to all parties of the platform,including reducing cooperation costs and making up for resource limitations,but it also brings more complexity and uncertainty.Therefore,under the new era background,what are the influencing factors and rules for the logistics platfo rm and it's partners to rise from the traditional cooperation modes to the business ecological cooperation modes?In business ecological cooperation,what is the cooperative evolution path from low value creation to high value creation? What are the influe ncing factors of value creation in business ecological cooperation? How does it make a difference? How to realize the value of logistics service? These questions still need to do further research.Therefore,it is of great theoretical and practical significance to explore how the logistics platform and it's partners cooperate and evolve to create greater value.The research firstly reviews the literature on the cooperation between enterprises at home and abroad,innovatively comparing four cooperation modes from the dependence among partners,the value creation space(potential),conditions for the establishment of the cooperation model,the governance factors matched by the cooperation mode.On this basis,the evolution logic framework of the cooperation mode between the logistics platform and it's partners(from traditional to business ecological)is formed.Using the explanatory case study approach to conduct case study on the Cainiao Network,the paper verify the internal evolution logic framework.It show s that when enterprises adopt various cooperation modes,it is necessary to meet the conditions and match the corresponding governance factors so as to achieve relatively stable cooperation.And the inter-model evolution process of how a certain cooperation mode evolves from traditional cooperation to business ecological cooperation mode is further clearly demonstrated when a certain cooperation mode is relatively stable.The cooperation performance is found to be an important driving factor of cooperation evolution,and the dynamic evolution law of cooperation from traditional to business ecological cooperation is summarized.Secondly,based on social capital theory,the research follows the internal logic of “bottle-strategy-result”.Using the exploratory case study approach to conduct case study on the Cainiao Network,the evolution path of cooperation between the logistics platform and it's partners in three different stages of business ecological cooperation was explored.The bottleneck of cooperation has evolved from the difficult construction and growth of business ecological cooperation to the hindered sustainable development of business ecological cooperation.The strategic focus has evolved from the connection and coordination of cooperation elements and the enhancement of partners' capabilities and levels to the deepening of business ecological cooperation relations.Then,it realizes the evolution from the binding of transport capacity and flow,the acquisition of value and the improvement of capac ity to the result of symbiosis and win-win,and builds an evolutionary integration model of business ecological cooperation.Finally,by identifying the factors that influence the value creation of the logistics platform and it's partners,and to explore the relationship between identification of customer value proposition,value innovation ability enhancement,complementary cooperation,multi-party interactivity,transaction cost reduction and value realization and build a conceptual model.In the study,the relevant logistics companies that cooperate with the logistics platform are used as the research objects.With the help of SPSS and AMOS software,the direct and indirect positive effects of each influencing factor,such as the relationship between ide ntification of customer value proposition,value innovation ability enhancement on the value realization result are demonstrated through methods of factor analysis and structural equation model.Then,the fuzzy set qualitative comparative analysis method i s used to further analyze the relationship between the five antecedents including identification of customer value proposition,value innovation ability enhancement and other factors,and two different value realization paths are drawn.In conclusion,both from the theoretical and practical perspectives,the results of this study will provide important references for the research on the cooperation evolution and value creation between the logistics platform and it's partners under the background of business ecosystem.