Research On The Evolution Of Business Ecosystem Of Platform Enterprises Based On Value Co-creation

With the development of the Internet and the gradual maturity of electronic information technology such as "great wisdom to move cloud",consumer behavior to a large extent breaks through the space restrictions.At the same time,it also breeds many Internet platform enterprises.They do not produce products themselves,but through the provision of trading venues,to facilitate the supply and demand transactions between several parties.It can be seen that the platform enterprise is a complex multi lateral self-organization,adaptive business ecosystem,which contains multi stakeholders.In addition,with the development of economy,the source of value creation has changed from the unilateral creation of producers to the co creation of many parties.So in the context of value co creation,how the platform enterprise business ecosystem model is,and how the system is evolving,has become the focus of this paper.First of all,the introduction introduces the research background and significance of this paper.At the same time,it summarizes the relevant research status at home and abroad,and puts forward the core research content of this paper.And in the related theoretical part,the concept and theory of value co creation,business ecosystem and evolutionary game are elaborated,which provides theoretical guidance for the later research.Secondly,from the perspective of value co creation,using the theory of platform economy and business ecosystem,after analyzing the value co creation mechanism of platform enterprise business ecosystem,this paper proposes and constructs the platform enterprise business ecosystem model based on the value co creation perspective.On this basis,combined with the evolutionary game theory,this paper constructs the evolutionary game model of platform enterprise and partner management constraints,the evolutionary game model of mutually beneficial symbiosis between platform enterprise and customer,and the evolutionary game model of CO creation of partner and customer value in the platform enterprise business system.By solving the dynamic differential equation and combining the actual situation evolution,the game stability strategy is obtained.Finally,based on the analysis of the problems existing in the development process of the platform business ecosystem and the results of multi-party evolutionary game in the platform business ecosystem,this paper summarizes and puts forward countermeasures and suggestions to promote the stable and long-term development of the platform business ecosystem..