Research On Green Entrepreneurial Motivation,Strategic Orientation And Competitive Advantage Of Leading Agricultural Enterprises

China’s economy has transformed from high-speed growth to high-quality development,and the development of green economy has become an inevitable requirement for building a high-quality modern economic system.As industrialization has brought about environmental pollution and food safety problems,green food,green production and other new forms of green economy have become the mainstream of economic development.Promoting green development can not only avoid environmental pollution,but also provide more high-quality green products to meet the growing needs of the people and promote the construction of ecological civilization.Green entrepreneurship is an important way to achieve green development,an important measure to promote sustainable economic development,and an industry actively advocated and supported by the government.At the same time,the research on this emerging field and the entrepreneurship based on green and ecological concepts have also been deeply studied by many scholars and achieved rich results.China’s leading agricultural enterprises shoulder the historical responsibility of driving farmers’ income,building modern agriculture and realizing rural revitalization.Facing the increasingly competitive agricultural product market,implementing green entrepreneurship has become an important strategic choice for leading agricultural enterprises to enhance their competitive advantage,and green entrepreneurship is deeply affected by the motivation of agricultural green entrepreneurship.Therefore,it has important theoretical value and practical significance to deeply study the green entrepreneurial motivation,driving factors and their impact on the competitive advantage of agricultural enterprises of agricultural leading enterprises.This research uses the survey data of agricultural leading enterprises,qualitative research,interview,multiple regression,factor analysis and structural equation model to empirically analyze the green entrepreneurial motivation of agricultural leading enterprises and its antecedents,and empirically study the impact and mechanism of green entrepreneurial motivation on the competitive advantage of agricultural leading enterprises.Through empirical research,this study found that the green entrepreneurial motivation of agricultural leading enterprises is a multi-dimensional content structure including obtaining competitive advantage,resource acquisition and environmental protection.The green entrepreneurial motivation of agricultural leading enterprises is deeply affected by green market demand,green values,government green support policies,government environmental regulations and other factors;The green entrepreneurial motivation and its dimensions of agricultural leading enterprises have had an impact on the competitive advantage of enterprises in varying degrees,and strategic orientation has played an important intermediary role in its impact;Resource integration capability and green technology turbulence have played a certain regulatory role in the impact of strategic orientation on the competitive advantage of enterprises.Finally,on the basis of empirical conclusions,this study proposes the corresponding policy implications:(1)The government formulates green support policies,increases support for leading enterprises in agricultural industrialization,stimulates the green entrepreneurial motivation of leading agricultural enterprises,and promotes green entrepreneurial growth;(2)Formulate and improve environmental regulations,strengthen the government’s functions of ecological environment protection and supervision,promote leading agricultural enterprises to implement green entrepreneurship,and promote green sustainable development;(3)Cultivate the green values of entrepreneurs of agricultural enterprises and stimulate their green entrepreneurial motivation;(4)Improve the enterprise’s ability to formulate strategies and integrate resources,and enhance the enterprise’s competitive advantage by implementing the green innovation strategy.This research has made contributions in the following aspects: First,it has deepened and expanded the content structure of agricultural green entrepreneurial motivation.The results of theoretical and empirical research show that the green entrepreneurial motivation of agricultural leading enterprises is a three-dimensional green entrepreneurial motivation model composed of the motivation to obtain competitive advantage,the motivation to obtain resources and the motivation to protect the environment.The entrepreneurial motivation model is more specific and explicit,which deepens and expands the theory of green entrepreneurial motivation in theory,and has a more realistic guiding role in practice.Second,it reveals the influence and mechanism of green entrepreneurial motivation of agricultural leading enterprises on their competitive advantages.The empirical study found that the green entrepreneurial motivation of agricultural leading enterprises had a significant impact on the competitive advantage of enterprises through strategic orientation.Among them,resource integration capability and green technology turbulence played a regulatory role in the impact of strategic orientation on the competitive advantage of enterprises.Third,this thesis systematically studied the important influencing factors of green entrepreneurial motivation of agricultural leading enterprises,including four factors: government green support policies,government environmental protection regulations,green market demand,and entrepreneurs’ green values.The above four factors jointly drive the green entrepreneurial motivation of agricultural leading enterprises and promote agricultural entrepreneurs to implement green entrepreneurship.This study enriched the theory of entrepreneurial motivation drivers.This research deepens and extends the theory of entrepreneurial motivation and other theories to the field of green entrepreneurship of leading enterprises in agricultural industrialization.Through theory and demonstration,it explores the structure and content of green entrepreneurial motivation of leading agricultural enterprises,and uses survey data to empirically analyze the impact and mechanism of green entrepreneurship of leading agricultural enterprises on their competitive advantages.It enriches the existing theory of green entrepreneurial motivation in theory,and in practice,it is the government Therefore,it has important theoretical value and practical significance for enterprises to formulate supporting policies and growth strategies to promote agricultural green entrepreneurship and provide decision-making reference.