A Study On The Widespread Of Jin Yong’s Film And Television Communication In Southeast Asia With The Perspective Of "Cultural China"

"Cultural China" was first used by Chinese Wen Ruian early in the 1970 s,introduced by overseas Chinese scholars to the mainland,and became popular over the cultural circle of China even the world."Cultural China" Chinese culture is the signifier of the sum of with nature of identity,abstraction and symbolism extracted and abstractly constructed from the broad,rich and colorful Chinese culture;Chinese culture is a huge collection of all cultural achievements,such as cultural phenomena,cultural carriers and cultural contents,which are generally referred to under the concept of "cultural China",which means all the objects referred to by the concept of "cultural China".The core issue of this article is about the historical and practical reasons for the formation of "cultural China" and how to widely use it in academic and social fields,which includes: a)The noumenon construction of Chinese culture;2)The mode of communication of Chinese culture(including media);3Objects of Chinese culture in dissemination(mainly focusing on the more typical Southeast Asia).The second chapter explores the ontological construction of cultural China,mainly uses the historical textual research method to explore the historical origin of its concept and the relevance of the history of academic research,and solves the problem of the status of cultural China in the academic history,which is a new academic perspective that distinguished from European "Sinology" and American "Sinology",which is the reflection of China’s position on "its own culture" Academic discourse studied globally.Using the combination of etymology and cultural anthropology,this paper analyzes the fundamental differences between China and the west between the "country" in Chinese and the word "country",and completely solves the distracts in the thinking mode of the concept of "country",and leads to the fundamental reasons of what distracts the national position,cultural noumenon and peripheral relations.Using the "orthodoxy" model to mock Chinese cultural development logic constructed by using geometric methods.This model indicates that Chinese culture and social development is based on the conceptual dynamic mechanism,which essentially differs from western culture,so as to better understand the historical causes of cultural China’s China construction.The third chapter focuses on the case analysis method,substituting Jin Yong’s film and television culture as a case to the theme research of the construction of "cultural China",and analyzes the advantages and effects of Jin Yong’s film and television resources in the construction of cultural China by using the methods of detailed reading of film and television image texts of semiotics and iconology,and summarizes four implicit paradigms of cultural China,which verifies its correspondence with China’s "orthodoxy" model and its universal secular cultural characteristics.In the fourth chapter,collecting information through a variety of methods of investigating and researching,make lists and citation maps,compare and analyze the acceptance of Jinyong film and television among the communication objects(Southeast Asian countries),draw the conclusion that the influence of Jinyong film and television communication has decreased,but the influence is still strong.After analyzing,we explore how to make better use of its influence to improve the effect of China’s overseas communication of culture.The fifth chapter concentrate on the two characteristics of vector communication and irregular ripple effect by constructing a geometric model based on the principle of "peripheral communication" theory,so as to understand the law of "cultural China" in peripheral communication.In addition,it analyzes the important value of film and television resources to the "peripheral communication" of Chinese culture,such as the "repair" in visual psychology,the "dialogue" to eliminate misreading,and so on.Generally speaking,this paper consists six values: first,it clarifies the positioning of "cultural China" academic research;The second is to construct the ontological structure model of "cultural China" with the method of geometric thinking for the first time,so as to provide a more intuitive perspective for the academic circles;Third,based on Jin Yong’s film and television case,this paper summarizes the four paradigms of Chinese culture and their value connotation,so as to understand Chinese culture itself more concretely;Fourth,generally mastering the situation of Jinyong’s film and television communication in Southeast Asia and how to make better use of this resource for overseas communication of Chinese culture;Fifth,the practice and application of the concept of peripheral communication that has opened up the scope of application of peripheral communication;The sixth is to analyze the surrounding communication strategies of the construction of "cultural China" film and television,and put forward feasible suggestions,so as to provide useful exploration for.