Research On The Language Standardization Of County-level Government Website

In the report delivered to the 20 th CPC National Congress,General Secretary Xi Jinping clearly pointed out that “efforts to promote the standard spoken and written Chinese language should be stepped up”.With the completion of the task of eradicating poverty and building a moderately prosperous society in all respects,the focus of the“three rural issue”(agriculture,rural areas,and farmers)has shifted to comprehensively pushing forward rural revitalization,and the key point of spoken and written language work has shifted to serving the common prosperity of all,focusing on rural areas,regions inhabited by ethnic groups and key populations,promoting the normalization,standardization,informatization and rule of law of spoken and written language,and actively bringing into play the role of spoken and written language in aiding rural revitalization.The thesis,by taking as its research object the issue of language standardization of government websites of the 52 counties that still faced difficulty in poverty eradication by the end of 2019 and were placed under special supervision on January25,2020 until their implementation of all assistance and support policies,and taking as its guideline the theory of upholding and strengthening the Party’s overall leadership in the new era,using theories in linguistics,multimodal discourse analysis,language governance,administration,based on laws and regulations and policy documents related to language,adhering to the concept of “taking theories as the guide and data as the base” and through analytical evaluation of the corpus and case studies,focuses on the current situation of language standardization of government websites of counties in less developed areas,identifies “anomies” in language use and their causes,proposes key methods and strategies to promote language standardization on government websites,gives support for the role playing of the spoken and written language in“consolidating and expanding the achievements in poverty alleviation” and “aiding rural vitalization”.The thesis takes the ten years(2012—2021)of the new era as the timeline and December 4 of each year,i.e.National Constitution Day,as the monitoring time point,conducts an analysis and evaluation of the corpus collected from government websites of the last 52 counties extricated themselves from poverty in Chinese mainland.A total of 770 samples of written corpus with approximately 510,000 Chinese characters and18 samples of audio-visual corpus with a duration of nearly 200 minutes have been collected.The scope of the corpus assessment has been broadened,involving three main aspects: the basic elements of discourse,multimodal discourse elements and modal relations,and the application of laws,regulations and policies;The basis for the definition of corpus evaluation standards include normative standards in linguistics,communication and sociology,as well as laws and regulations,government documents and relevant reference books.Firstly,the thesis has systematically examined the language use of 52 county government websites.The result of the examination is summarized as “Three promotions” and “One improvement”.Talking about “three promotions”,the promotion of the application effect of multimodal discourse expression mode,the promotion of the construction of new expression mode for information services,and the promotion of the application of the “bilingual” mode in ethnic areas have been carried forward.This has not only enhanced the service functions and vitality of the website to a certain extent,but also brought new challenges to the construction of language standardization on websites.Talking about “One improvement”,non-standard use of spoken and written language on county-level government websites is obvious,and the standardization needs to be improved in general.After a comprehensive analysis,we see that the 52 county government websites in the past ten years show characteristics of “overall higher frequency of anomie”,“greater fluctuation in the annual anomie rate”and “diverse types of anomies”.Secondly,the thesis selected typical and representative examples of anomies,classified them into sorts and analyzed them.Attribution analysis of anomies of different types and nature were carried out,and methods of correction proposed.Six major causes of language anomie have been pointed out through induction,namely: a lack of understanding of the language ecology of websites,insufficient leadership in the construction of language standardization on websites,inadequate awareness of the legal status of spoken and written language norms,influence of the development and changes in communication characteristics and discourse modes,inferior occupational quality of the whole spoken and written language work team,and the low level of education in the whole region.Finally,from the perspective of combining language ontology and leadership management,and based on the analysis of anomies and their causes,the thesis explored and proposed path of nowadays for improving the standardization of language on government websites in less developed areas from the macro,meso and micro levels.Macroscopically,we shall raise awareness of standing,understand the advantage of shaping language governance under the Party’s overall leadership,strengthen the leadership of county party committees in spoken and written language on government websites,improve organizational structures at all levels,clarify the division of responsibilities,and improve the rules and regulations for language work.On a meso level,we shall strengthen the construction of professional teams with key links,implement job qualifications and job training systems,clarify the subjects responsible for quality management,and strengthen regular supervision of the whole process.Microscopically,we shall strengthen research on the language ecology of websites,comparative studies on media language and research on the language performance in the county,enhance professional knowledge and professional quality development,improve the writing ability,and eliminate political,intellectual and non-intellectual anomies.