Research On Rural E-commerce Poverty Alleviation In Guizhou Minority Areas

Eliminating poverty is a permanent issue facing mankind and the intrinsic requirement of socialism.The Fifth Plenary Session of the 18th CPC Central Committee proposed that addressing overall regional poverty is one of the goals of the 13th Five-Year Plan.The report of the 19th CPC National Congress stated that on the basis of building a moderately prosperous society,socialist modernization will be basically realized by 2035;by the middle of the 21st century,China will be built into a prosperous,strong,democratic,civilized,harmonious and beautiful modern socialist country and the common prosperity of all the people will be basically realized.By the end of 2020,all the rural poor under the current standards have all been lifted out of poverty as scheduled.The poverty situation in China’s rural areas has undergone qualitative changes.Relative poverty and poverty-returning will become the focus of poverty governance after 2020.These new poverty problems that would arise may exist for a long period of time in the future and will become stubborn,complex and repetitive.Poverty alleviation and development has entered a new stage of consolidating and expanding the achievements of poverty alleviation with rural revitalization,and the focus of our work has shifted to relative poverty.Rural e-commerce poverty alleviation is not only a new concept of poverty alleviation in the Internet era and the digital economy era,but also an important policy content for targeted poverty alleviation and an innovative change in poverty eradication development in the new era.Rural e-commerce poverty alleviation has various functions and endogenous advantages,such as economic development,promotion of rural industry diversification and industrial structure transformation and upgrading,solving the entrepreneurship and employment problems of returnees,promoting poverty alleviation and enhancing the of the quality.It is undoubtedly an urgent proposition and practical issue of great significance to systematically and deeply explore how to develop e-commerce to eliminate poverty in rural Guizhou,especially poor villages and poor households in remote ethnic areas,and how to further promote the development of a broad path of poverty alleviation in rural e-commerce in the future,empower farmers and improve their ability to prevent returning to poverty and"entering poverty".The research of this article follows the path of"proposing problems-basic theory-research analysis-countermeasures and suggestions" to conduct a relatively in-depth and systematic research on the problem of rural e-commerce poverty alleviation in Guizhou ethnic areas.Specifically,it systematically combs the existing research status at home and abroad at first,and clarifies the core concepts of this research,then elaborates the relevant theoretical basis of this research.On this basis,it expounds and analyzes the inevitability of rural e-commerce poverty alleviation in the ethnic areas of Guizhou.The development of rural e-commerce in poverty alleviation in the ethnic areas of Guizhou is not only the general trend of rural e-commerce development,but also the need to reform the existing poverty alleviation and development performance,improve the efficiency of poverty alleviation and development,and change the reality of poverty.The rural areas of Guizhou ethnic minority areas have unique comparative advantages in terms of product resources,production costs,and consumer markets in developing rural e-commerce for poverty alleviation.Furthermore,it summarizes and analyzes and innovatively puts forward the internal mechanism of rural e-commerce poverty alleviation in Guizhou ethnic areas:ecological mechanism,game mechanism,and benefit mechanism.Ecological mechanism means that rural e-commerce poverty alleviation is an ecological system composed of various relevant subjects such as local government,e-commerce enterprises,poor farmers(farmers)and e-commerce environment.The interaction between subjects,and between subjects and the environment jointly promotes the operation of the whole system.The game mechanism refers to the orderly operation of the rural e-commerce poverty alleviation ecosystem,which promotes the game among various subjects to achieve the balance of interests.The benefit mechanism refers to that rural e-commerce poverty alleviation increases farmers’ income through increasing income,reducing expenditure and enabling.By directly engaging in e-commerce,participating in the e-commerce industry chain and sharing the spillover effects of the e-commerce industry,farmers can increase and generate income,eliminate poverty,be empowered,and enhance their sense of contentment and happiness,and also the fairness of distribution can be promoted and the level of common prosperity can be improved.Next,it conducts a case study on rural e-commerce poverty alleviation in the ethnic areas of Guizhou,taking Yinjiang Tujia and Miao Autonomous County as a typical case to thoroughly summarize and analyze the specific practices,successful experiences and enlightenments of rural e-commerce poverty alleviation in Yinjiang.On this basis,this paper analyzes the effectiveness and shortcomings of rural e-commerce poverty alleviation in Guizhou minority areas.The achievements mainly include:overall promotion of top-level design,continuous improvement of infrastructure,coordinated development of e-commerce logistics,continuous market expansion,and boosting poverty alleviation with the help of selling Guizhou goods.At the same time,there are also shortcomings such as small scale,relatively simple form,quality to be improved,high price,and low participation of farmers.The restrictive factors of rural e-commerce poverty alleviation in the ethnic areas of Guizhou mainly include lagging ideas,backward infrastructure construction,lack of human resources,lagging quality retrospective construction,and stagnant brand building.In this regard,the development strategy of rural e-commerce poverty alleviation in Guizhou ethnic areas is proposed:improving infrastructure construction,increasing human capital development,strengthening quality traceability system construction,promoting brand building,etc.,so as to promote the sustainable development of rural e-commerce poverty alleviation.The main conclusions are as follows:First,the development of rural e-commerce poverty alleviation in the ethnic areas of Guizhou is not only necessary but also feasible,with a huge room for development.Second,the operation of rural e-commerce poverty alleviation has specific internal mechanisms:ecological mechanism,game mechanism,and benefit mechanism.Third,rural e-commerce poverty alleviation in the ethnic areas of Guizhou has formed the Yinjiang experience of "one body,two wings and three integration".While orderly promoting accurate poverty alleviation,Yinjiang e-commerce broadens the development path of rural e-commerce,and promotes rural development from low-level "poverty alleviation" to a higher-level of "revitalization".Fourth,the rural e-commerce poverty alleviation in Guizhou minority areas has achieved remarkable results,but there still shortcomings,which need to be targeted to promote development.Based on this,the following policy recommendations are put forward,namely,the establishment and implementation of related policies should be promoted by strengthening the construction of agricultural product standardization,the construction of agricultural product quality traceability management system,the construction of rural e-commerce big data support system,and the construction of rural e-commerce investment support system.In the future,rural e-commerce poverty alleviation in Guizhou ethnic areas should give full play to the advantages of all sectors of society,and fully integrate all kinds of resources,consolidate and promote the large-scale poverty reduction pattern with multiple subjects,innovate poverty reduction mechanism,form a strong force for poverty reduction to promote the development of rural e-commerce poverty alleviation path,to help rural revitalization,and to promote common prosperity.