Research On Government Network Public Opinion Governance From A Multi-dimensional Perspective

The popularity of the Internet provides a platform for the development of network public opinion,which makes the channels of network public opinion communication more and more diversified.Public access to information is more convenient.They can freely express their opinions through microblogging,wechat,forums,clients and other platforms.At the same time,it also brings a series of social problems,such as the chaos of network order,the spread of network rumors,the outbreak of netizens’ emotions and so on.Network public opinion governance has become an important part of social governance.Due to the universality,interaction,fragmentation,rapidity and emotion of network public opinion,it has brought challenges to the governance of government public opinion.Facing the rapidly changing network environment,how to build a systematic and scientific network public opinion governance mechanism and manage network public opinion in a systematic and diversified way is the difficult problem of government network public opinion governance at this stage.With the development of big data technology,it provides technical support for network public opinion governance.However,technological governance is an external guarantee,and it is also necessary to analyze the internal mechanism of network public opinion governance.Only by combining the theoretical model with information technology can we give full play to the efficiency of modern information technology more efficiently.Network public opinion governance is a complex systematic project,which needs to build a systematic network public opinion governance system to meet the needs of practice.What path do we take to regulate the evolution of network public opinion events in a positive direction.At which time node is the best effect of regulating network public opinion and the control of regulation strength.How to effectively supervise the participants.How to evaluate the governance effect of government network public opinion.The above are the key issues of government network public opinion governance at this stage.This paper explores the internal mechanism of network public opinion governance from the three dimensions of heat,emotion and subject of network public opinion.This paper studies the heat regulation path,emotion guidance mechanism and subject supervision strategy of network public opinion.It helps to improve the efficiency and accuracy of government network public opinion event management;This paper explores the external mechanism of network public opinion governance from the three dimensions of Wuli,Shili and Renli.This paper constructs a government network public opinion governance evaluation system with Wuli support,Shili coordination and Renli harmony.It helps to optimize the resource allocation of network public opinion regional governance.The main research results of this paper are as follows.Firstly,it aims to solve the problem that it is difficult to identify different causal paths leading to the same result in the research of network public opinion heat.This paper constructs the influencing factor model of network public opinion heat from the perspective of configuration.It introduces the clear set qualitative comparative analysis method to analyze the influencing factors of network public opinion heat from the four dimensions of information source,Internet users,media and government.Based on the minimization[1]configuration and minimization[0]configuration,it discusses the configuration of high public opinion heat index and low public opinion heat index,in order to study the influence path of different factor combinations on network public opinion heat.The results show that the configuration leading to the popularity of network public opinion is asymmetric,and the path is not unique.If the government wants to maintain a high popularity of an event,it can be achieved by maintaining high information source sensitivity,high netizen participation,high media activity and high government intervention.If the government wants to maintain a low popularity of an event,it needs to control low netizen participation and low media activity at the same time to meet the demand.Secondly,it aims to solve the problem that it is difficult for the government to accurately grasp the regulation nodes and strength in the study of netizens’ emotions.This paper constructs the system simulation model of Internet users’ emotional intensity from the perspective of life cycle.It uses the system dynamics model to simulate the change process of Internet users’ emotional intensity in each stage of network public opinion.It uses sensitivity analysis to explore the impact of a single variable on Internet users’ emotional intensity,and uses fuzzy set qualitative comparative analysis method to analyze the influencing factors of Internet users’emotional intensity.Its purpose is to study the regulation of Internet users’ emotional intensity in different development stages of Internet public opinion.The results show that the combination of sufficient conditions leading to the occurrence of high Internet users’ emotional intensity from incubation period,outbreak period,diffusion period to regression period ranges from two factor combination to three factor combination,and then to four factor combination.If the government wants to maintain high emotional intensity of Internet users,the conditions it needs are gradually harsh.In the process of regulation and control,the government focuses on the significant factors,which can effectively reduce the emotional intensity index of Internet users and achieve the purpose of controlling internet public opinion events.Thirdly,it solves the difficult problem of adjusting policy and communication effect in the study of Internet public opinion regulation.This paper constructs an evolutionary game model of network public opinion supervision from the perspective of ternary subject interaction.Combining SEIR model with evolutionary game model,this paper constructs the evolutionary game model between government and media and the state transformation model of Internet users.The first stage explores the strategic game process between the government and the media.The second stage explores the transformation process of netizens’ state on the basis of the game results between the government and the media.This paper analyzes the influence of exogenous variables(cost factors and reward and punishment factors)on the game strategy between the government and the media,and the influence of the change of game strategy on the transformation of netizens’ state.The results show that reducing the regulation cost is helpful for the government to choose the active regulation strategy,and reducing the research cost is helpful for the media to choose the fact reporting strategy.Improving the reward and punishment will help the media to choose the fact reporting strategy.When we improve the game strategy of the government and the media at the same time,the proportion of Internet public opinion disseminators is the fastest declining.Fourthly,it aims to solve the problem of resource redundancy and low efficiency in the regional governance of network public opinion.This paper constructs the evaluation system of government network public opinion governance from the perspective of WSR.Integrating WSR system methodology and PSR model,it establishes the state analysis framework of government public opinion governance evaluation.This paper uses the combined weighting method of grey correlation method and entropy method to determine the weight coefficient of the index,and obtains the comprehensive score of the government network public opinion governance evaluation of 31 provinces in China.Based on this,this paper puts forward macro policy suggestions on the governance of government network public opinion.The results show that Wuli dimension and Renli dimension are the key indicators affecting the level of government public opinion governance.At present,the overall level of government public opinion governance in China is not high,the overall level is uneven,and there are obvious differences between regions.The government should build a resource,information and talent sharing mechanism and optimize the allocation of regional resources.The government should build a linkage mechanism of government public opinion governance to improve the efficiency of government organizations.The government should build a regional demonstration driving mechanism to improve the overall level of government public opinion governance.The innovations of this paper mainly include the following four points.Firstly,based on the network public opinion event itself and from a systematic perspective,this paper explores the impact of different factor combinations on the popularity of network public opinion.It breaks through the traditional efficiency oriented research mode and takes the effect oriented as the starting point.This paper constructs a model of influencing factors of public opinion heat based on configuration perspective,which provides a new research perspective for the research of network public opinion heat.Secondly,based on the perspective of single factor and combined factor,this paper explores the internal mechanism of Internet users’ emotional evolution in different development stages of Internet public opinion.It constructs a system simulation model of Internet users’ emotional intensity evolution from the perspective of life cycle,which provides theoretical support for the government to ease and guide Internet users’ emotions.Thirdly,integrating the government media game model and the netizen state transformation model,this paper deeply analyzes the influence mechanism of the change of government and media game strategy on the netizen state transformation.It constructs a game evolution model of network public opinion supervision based on the perspective of ternary subject interaction,which bridges the gap between network public opinion supervision strategy and Internet users’ public opinion communication.Fourthly,based on the macro perspective,this paper applies the complex system management paradigm WSR system methodology with Oriental ideological characteristics to the evaluation of government public opinion governance.This paper constructs an evaluation system of government network public opinion governance from the perspective of WSR.It further expands the application scenario of WSR system methodology and enriches the research system of government public opinion governance evaluation.