Research On The Dissemination Of Chinese Mainstream Ideology In Omnimedia Field

Ideological work is the work of establishing the heart for the country and the soul for the nation.History has proven that as long as a country or political party neglects ideological work and abandons ideological positions,they will inevitably encounter setbacks in their development process,and even lead to the downfall of the party and the country.Reality has also proven that if a person’s ideals,beliefs,values,and political beliefs go wrong,if they do not possess a healthy outlook on life,values,and the world,and if they do not accept scientific and correct ideological guidance,then they will inevitably go astray.Since the new era,the ideological situation in China has undergone a comprehensive and fundamental transformation.However,ideological work,as an extremely important task,still requires us to continuously strengthen it.The ideological field,as an extremely complex field,requires us to constantly explore in depth.The continuous development of all media has promoted the singing of the main theme,the promotion of positive energy,the display of China’s image,and the dissemination of China’s voice.It has also brought new challenges to the public opinion ecology,values,political orientation,and media landscape.Therefore,in-depth analysis and comprehensive analysis of the issue of "the dissemination of mainstream ideology in China in the entire media field" has become an urgent issue of the times.This article focuses on the proposition of "dissemination of mainstream ideology in China in the entire media field",following the basic research approach of "generation dimension-dissemination characteristics-dissemination mechanism-influencing factors-practical path",aiming to comprehensively and systematically explain the generation dimension,dissemination elements,and dissemination process of ideology in the entire media field,and deeply analyze the characteristics,requirements,mechanisms,influencing factors,challenges,and strategies of mainstream ideology dissemination in China in the entire media field.The article adheres to the position and viewpoint of scientific socialism,and uses theoretical analysis,investigation and research,systematic analysis,Delphi method,and big data analysis to conduct in-depth research on the dissemination of mainstream ideology in China in the entire media field.The specific content includes the following parts:firstly,an exploration of the generation and dissemination of ideology in the entire media field.Ideology extends from the real space to the entire media field,with established dimensions of generation.Due to the fact that the process of spreading mainstream ideology in China in the entire media field follows the universal laws of ideological dissemination in the entire media field,this chapter aims to deeply analyze the general situation and universal laws of ideological dissemination in the entire media field,laying a foundation for the research on the dissemination of mainstream ideology in China in the entire media field.The second is to examine the characteristics and requirements of mainstream ideological communication in China in the entire media field.The characteristics and requirements of ideological dissemination vary in different media fields.Different ideologies have different dissemination characteristics and requirements.This chapter compares the dissemination of non mainstream ideology in the entire media field,the dissemination of mainstream ideology in China in the traditional media field,and the dissemination of mainstream ideology in China in the entire media field,exploring the characteristics and requirements of mainstream ideology dissemination in China in the entire media field.The third is an analysis of the mainstream ideological communication mechanism in China in the entire media field.A sound mechanism can ensure the normal operation of work.By analyzing the internal and external mechanisms of the dissemination of mainstream ideology in China in the entire media field,we can increase our understanding of the dissemination of mainstream ideology in China in the entire media field,and reveal the fundamental reasons why the dissemination of mainstream ideology in China can be effectively promoted in the current entire media field.The fourth is to explore the influencing factors of mainstream ideological communication in China in the entire media field.Based on the spiritual communication theory of Marx and Engels,we use the Delphi method to determine the primary and secondary indicators that affect the dissemination of mainstream ideology in China in the entire media field.Then,we focus on exploring how various factors affect the dissemination of mainstream ideology in China in the entire media field,as well as the specific aspects that affect the dissemination of mainstream ideology in China.Based on this research,provide a good direction for the formulation of mainstream ideological communication strategies in China’s entire media field.The fifth is to explore the challenges faced by mainstream ideological communication in China in the entire media field.Based on the actual situation and adhering to the principle of seeking truth from facts,we use big data analysis and survey research methods to analyze the specific challenges faced by China’s mainstream ideological communication in the entire media field,and position the "target" of China’s mainstream ideological communication strategy in the entire media field.The sixth is to explore the dissemination strategies of China’s mainstream ideology in the entire media field.Adhering to a problem oriented approach,integrating theory with practice,and based on the challenges faced by China’s mainstream ideological dissemination in the entire media field,combined with the influencing factors of China’s mainstream ideological dissemination in the entire media field,this paper comprehensively explores the countermeasures for China’s mainstream ideological dissemination in the entire media field.Research has found that the dissemination of mainstream ideology in China is crucial in the entire media field.Although there has been some progress in the dissemination of mainstream ideology in China’s entire media field,there are still many challenges and problems to be faced.When it comes to the dissemination of mainstream ideology in China in the entire media field,it cannot be broadly compared to the general ideological dissemination in the entire media field.The mainstream ideological dissemination in China must attach importance to its own characteristics,requirements,and mechanisms in the entire media field.The dissemination practice of China’s mainstream ideology in the entire media field cannot only be based on the "5W" dimension,but must be based on practical materialism and systemic communication structure,focusing on the basic structure and social structure of communication,and systematically grasping the multiple factors that affect communication.At the same time,exploring the dissemination strategies of China’s mainstream ideology in the entire media field should not only focus on the challenges faced by China’s mainstream ideology dissemination in the current entire media field,but also pay attention to the influencing factors of China’s mainstream ideology dissemination in the entire media field.Because in solving any problem,we cannot treat it with a headache or foot pain.Instead,we need to approach the problem dialectically and systematically,analyze the problem,and combine the influencing factors of communication with the challenges it faces.We should think about and construct communication strategies.Based on the above arguments,in summary,the innovation of this study includes the following points: firstly,it explores new fields of mainstream ideological dissemination in China.The second is to analyze the differences between mainstream ideological communication and general ideological communication in the entire media field in China.The third is to explore the basic framework of the dissemination of mainstream ideology in China in the entire media field,and systematically propose strategies to enhance the dissemination of mainstream ideology in China in the entire media field.The fourth is to comprehensively apply various research methods and interdisciplinary research content,analyze the mainstream ideological communication in China in the entire media field,and strive to form interdisciplinary research results.