Research On Effective Dissemination Of Chinese Mainstream Ideology In The Era Of Intelligent Media

With the transformation and upgrading of artificial intelligence to help all walks of life,intelligent media came into being.The space-time field constructed by intelligent media has reshaped the reality and existence of contemporary information dissemination practice activities with its ubiquitous media,massive communication content,intelligent communication technology,scene-based communication situation and personalized communication service,which has a profound impact on the public’s thinking concept and behavior.Therefore,the era of intelligent media has become an important factor affecting the effectiveness of China ’s mainstream ideology communication,which should be included in the consideration of mainstream ideology communication.Starting from the development process,basic concepts and characteristics of the times of intelligent media,this thesis clarifies the connotation,elements and significance of the effective dissemination of Chinese mainstream ideology,which is the basis for the deep integration of the two.The correlation analysis of the internal coupling between the two has become the logical premise for the effective dissemination of Chinese mainstream ideology in the era of intelligent media.Based on the dual perspective of theory and reality,it is necessary to explore the possibility and necessity of the effective dissemination of Chinese mainstream ideology in the era of intelligent media.In the era of intelligent media,there are also many opportunities and challenges in the process of spreading Chinese mainstream ideology.From the perspective of realistic opportunities,intelligent media empowers the intensity,temperature,accuracy and breadth of the dissemination of Chinese mainstream ideology.At the same time,China’s mainstream ideology is also faced with such challenges as the risk of value differentiation caused by the empowerment of intelligent media algorithms,the crisis of value anomia caused by the manipulation of digital codes,the concern of location marginalization caused by the logic of platform capital,the severe security threat brought by western media hegemony,and the imbalance of communication order caused by insufficient legal regulations.In view of this,adhering to the correct strategic path is the key.We should take the cultivation of intelligent media literacy,the promotion of intelligent media remodeling,the improvement of intelligent communication ability,the increase of scientific research innovation,the improvement of laws and regulations and the emphasis on effect evaluation as an important focus,so as to promote the effective dissemination of China ’s mainstream ideology in the era of intelligent media.