Study On The Competitive Strategy Of SYBF

Accompanying with the global economic integral whole turns, service type the quick development of the industry, the our country national economy keeps a quickly steady development, people living consume a horizontal exaltation, provided huge development space and market foreground for the cosmetics profession. Huge market need, bring a vigorous competition by all means. Local cosmetics market diversified structure and form of competition has been already become, the business enterprise face to the competition situation is increasingly rigorous. The large multinational cosmetics company makes a forced landing to land a Chinese market in succession, will strengthen further to control dint and influence of our country cosmetics market, promising along with our "go into a life time" of cashing note, quasi- go into the threshold lower, in great quantities flow out go into of the foreign product will bring huge impact to local market.This text makes use of strategy a management theories and business enterprise to combine together physically, mainly competing strategic three aspects to launch from the environment analysis, the business enterprise internal environment analysis and business enterprise of the business enterprise exterior. Have a foothold BF company actual, pass to our country of political economic situation, cosmetics profession environment etc. exterior environment of earnest analysis, made use of the model research of five power to analyze a main rival, latent rival with act for the relevant circumstance of product, supplier, customer. Combine etc. is to the organization, person wealth and properties of the business enterprise inner part environment of thorough analysis, then make use of a SWOT analysis method, weigh advantage, bad situation and opportunity of business enterprise, threat, put forward a business enterprise competition strategy-the difference turn strategy, and change from the organization, perfect marketing network, management, the talented person develop and the corporate culture is five implement measure which put forward competing strategy, insuring difference to turn a strategic realization, making business enterprise at vehemence of market competition environment under, become competitive advantage, carry out a larger development.