Study On Competitive Strategy Of CPL In YT Chemical Co.Ltd

As an important branch of new material chemical industry in China,caprolactam industry has great development potential and wide influence.Since the 12 th Five Year Plan,the caprolactam industry has entered a period of rapid development,with the production capacity and the number of manufacturers increasing year by year.However,affected by the global economic development situation,the downstream market demand of caprolactam industry is shrinking.With the rapid growth of industry capacity,the internal manufacturers of caprolactam industry are facing the situation of shrinking market share and overcapacity,and the internal competition of the industry is in a white hot state.In such a situation,the survival environment of YT chemical company,which is already in business difficulties,is getting worse.Under the dual pressure of internal and external,it is of practical significance for YT chemical company to formulate effective product competition strategy and enhance product market competitiveness for building core competitiveness and realizing sustainable development.Taking YT company as the research object,this paper discusses the product competition strategy that YT company should adopt under the situation of overall overcapacity of caprolactam industry.On the basis of reading a lot of relevant literature,guided by the theory of strategic management and competitive strategy,and aiming at improving the market competitiveness of caprolactam products,this paper uses PEST model,Porter Five Forces Model and other analysis tools to help YT chemical company choose the competitive strategy of caprolactam products.Around this topic,this paper mainly describes from the following five parts: firstly,based on the introduction of the research background,this paper puts forward the significance and purpose of this study,and combs the competitive strategy theory and analysis tools used in this paper;secondly,it expounds the current business status and current product competitive strategy of YT chemical company caprolactam products,and on this basis,it analyzes the current situation of YT chemical company caprolactam products This paper analyzes the problems existing in the current product competition strategy;thirdly,by using PEST model and Porter’s five forces model,it analyzes the internal and external environmental factors of YT chemical company,and finds out the key factors affecting the market competitiveness of caprolactam products;finally,based on the development trend of caprolactam industry and the actual situation of the enterprise,it uses ie analysis matrix and QSPM matrix to help In the future,we should choose the cost leading strategy with lean management as the core and the differentiation strategy with brand building as the goal for caprolactam products.From four aspects of operation management,value chain optimization,brand building and customer service,this paper puts forward the strategic implementation measures and safeguard measures.The research on the competitive strategy of caprolactam products of YT chemical company in this paper can help YT chemical company enhance the market competitiveness of caprolactam products and expand the market share.It is of practical significance to build the core competitiveness of the enterprise,get out of the business difficulties and realize the competitive advantage.At the same time,it can also analyze and formulate the strategy,and it can also select products for other manufacturers in the industry Strategy provides reference value.