Research On Competitive Strategy Of WL Company

Since the reform and opening up,China's economy has developed rapidly for 30 years.In recent years,the Chinese economy has seen a new normal.In most industries,competition among enterprises is fierce,product supply is oversupplied,industrial profit margins are declining,and bankruptcy and mergers become common phenomena.At the same time,the modern enterprise management system is valued and implemented by enterprises,strengthens the strategic management of enterprises,learns from foreign modern management modes,improves the competitiveness of enterprises,and enables enterprises to survive and develop in a fierce competitive environment.The plastic knitting industry is a downstream industry of the chemical industry chain.It is highly competitive and is representative of many industries in China's economic structure.This paper takes WL company of plastic knitting industry as the research object,and studies how small and medium-sized companies face the ever-changing market environment in the fierce competitive environment,how to strengthen enterprise resources and capacity management,continuously maintain the core competitiveness of enterprises,and formulate suitable for enterprise development.Competitive strategy and promotion of enterprise development have important practical significance and universal significance.This paper uses the theory and method of competitive strategy management,uses PEST analysis method and five-force model analysis method to analyze the external environment of WL company,and uses VRIO analysis method to analyze the internal resource capability and core competitiveness of WL company.Opportunities and threats of the external environment,the advantages and disadvantages of the internal environment,and then,using the SWOT matrix comprehensive analysis method,the WL company's competitive strategy choice is focused on the cost leadership strategy.Finally,the safeguard measures for implementing the strategy are proposed.Through the research on the competition strategy of WL Company,this paper believes that in the fierce market competition environment,enterprises should establish and exert their own resource capacity advantages according to the external environment,formulate a competitive strategy suitable for the company's development,and conscientiously implement the safeguard measures,and then invincible in the competition.