The Research On Ethyleneamine's Market Strategy

These years, ethylene amine products are increased demanded in China and used in many fields. Now ethylene amine products in China's market are almost all imported from foreign countries. Some enterprises distribute ethylene amine produced overseas, they control this field in China's market and play an important role in the development of Chinese fine chemical. But because of the corporations themselves, the market and some factors beyond control the companies compete viciously, they get low profit and high venture. The market price is also not in order.It analyses ethylene amine's speciality in this passage and it also analyses the environment of external economy, polity and law, technology and nature in ethylene amine industry. It researches the Chinese companies'status quo in this field, the current and potential customers, the competitive circumstance of the distributors, the channels of distribution and so on. In addition, it also segments the ethylene amine products according to the industry, place and the companies'dimensions in this passage, evaluates the segmentation according to china's market, and suggests that the company select the fitting target market based on their resources and market objects. At last, it analyses the ethylene amine's sales strategy according to the strategy of product, price and distribution.We can know about the whole development trend of ethylene amine by researching this industry. It will be a good instruction to the corporations looking for new market opportunities, analyzing and evaluating the segmentation markets, making active market strategies. Thus we can make the market environment of the whole ethylene amine industry in order.