The Analysis Of Mindray Medical Enterprise's Development Strategies

Since China is the largest population country in the world and the public requirement to healthcare is becoming higher and higher, the increasing demand of the healthcare providers to medical devices results in unprecedented development. Amongst the numerous medical devices providers in domestic market, not only are there world famous multinational companies, but also are there domestic companies founded not very long time. But as the import medical device floods into the domestic market, the market share of the national industry shrinks dramatically. It is very important for the domestic manufacturers coming back to investigate the enterprise's development strategies.To attain this goal, this article mainly discusses how the biggest local medical device manufacturer in our country—Shenzhen Mindray Bio-Medical Electronics Co., Ltd develops its market strategy in this condition by analyzing the market, finds the opportunities, achieves success in such a more and more fiercely competition market and offers the suggestions to local medical device companies for references.Firstly, this paper demonstrates the concept, characters and history of enterprise's development strategy theory; then analyzes Mindray's macroscopic conditions and the whole current Chinese medical care compliance market, indicates that Chinese medical device market is a huge potential market, but there are many reasons to be anxious about the local medical device companies'competence; then it analyzes Mindray's main competitors and interior environment and makes SWOT analysis to confirm the position of Mindray in this market, points out that the integrated interior advantage and favorable exterior environment is the success factors at all; by studying Mindray's developing history in China, this article finds out Mindray's main enterprise's development strategies to give its successful reasons from strategic level are independence innovation and introduce international capital, and point out the disadvantages of the domestic ones in the marketing fields. Finally, it works out several meaningful suggestions for the other local medical device companies in China through the study of the Mindray enterprise's development strategies and emphasizes that it is most important for the local companies that to adopt the Chinese characteristic enterprise's development strategies.