A Study On The Strategy Of Traditional Chinese Herb Globalization

First of all, the paper describes basic export situation, export character and problem of traditional Chinese herb. Based on the analysis of domestic and international environment, many favorable factors make the foreign trade of traditional Chinese herb have bright future in the world, such as rich resource, Intellectual Property Rights, government support, requirements of global market, therapeutic concept of natal and entry into WTO. However, traditional Chinese herb also encounters some problems, that obstacles the development of internationalization of traditional Chinese herb and makes it face challenge. These problems include quality of manufacture, export type, shortage of sales experience, culture conflict between eastern and western. Then paper studies the globalization strategy of traditional Chinese herb and point out how to solve foreign trade problems of traditional Chinese herb and realize the globalization goal. The paper research the Science and Technology-Modernization and Standardization of Traditional Chinese herb, adjust the export type of traditional Chinese herb, widen the channel of sales of traditional Chinese herb, strengthen the international communication and cooperation. In order to make traditional Chinese herb internationalization, China should strengthen technology modification, improve the quality standard system and quality control system and strengthen the protection Intellectual Property Rights of traditional Chinese herb. China should export high-value added traditional Chinese herb based on different market and focus on key market and pay more attention to it, as well as acknowledge, evaluate and select exact sales channel. In addition, China should enhances international coordination with other countries and promote the reputation of traditional Chinese herb in the world. In general, the main goal of the paper is to provide effective strategy for traditional Chinese herb to develop global market.