Development Strategy Of ICE Acetic Enterprises: A Study Of ABC CO.,LTD.

The ice acetic acid is one of the most important organic material in chemical industry .In recent years, because of sturdy growth of the demanding in it's downstream product and new product's development of downstream business enterprise, the ice acetic acid demand in our country passes to increase with 10% speed every year, sturdy market need make domestic and international business enterprise invested the ice acetic acid device in the our country in succession, the speed of the growth in the ice acetic acid productivity will being bigger than in its demand, Because of gradually complicated marketplace environment, The ice acetic acid enterprise is getting more difficult in it's existence and development, Therefore, the ice acetic acid business enterprise must go deep into the understanding the variety of it's environment, and draw up to feasible strategy for the business enterprise.The thesis starts with present situation of ice acetic enterprises about ABC CO., LTD, analyzing macroscopically environments of politics, economy, technology and society with PEST method .Then analyzes management environment and competition pattern of ice acetic enterprises about ABC CO., LTD with help of Porter's Five Force Model. And analyzes internal environment of ice acetic enterprises about ABC CO., LTD, including enterprise quality, business network resources, etc., for investigating its superiorities and inferiorities, opportunities and threatens to be confronted with, with SWOT model and other tools. And then analyzes strategic position: using analysis tools of strategy clustering model, Boston matrix, strategy selection matrix, value chain, etc., and based on that, a total strategy which should be adopted by ice acetic enterprises about ABC CO.,LTD, namely, diversification strategy, is put forward; Finally, The thesis discusses implementation and evaluation of diversification strategy, and sub-strategies of component development such as technical strategy, human-resources strategy, financing strategy, and management strategy, etc,. Which are supporting implementation of total strategy.The meaning of Study: This research, to draw up or adjust development strategy toABC CO., LTD, to adapts to environment on own initiative, and positively face to thestern challenge in market, has the practical significance for it's survival anddevelopment.