Research About The Influence Of Clothing Monopoly Store Designs And Displays To The Clothing Sales

Along with the fashion industry becomes more prosperous, more and more international brands branches, clothing stores brand has brought the rise of apparel marketing means revolution. Looking at today's apparel market, in addition to their own clothing design and the quality of the competition, clothing sales terminals for the competition is growing, the promotion of apparel brand is also very important, major businesses are strongly this can grab clothing stores to bring greater efficiency own brand of "battlefield" and racking their brains to design clothing store and display research and development. Consumer approached clothing, apparel appreciate and share clothing, clothing purchase of this series of actions is the clothing store design and display aims to achieve.With the improvement of people's standard of living, clothing brand survival and the pressure of the competition is also growing. In addition is accompanied by competition from increasingly discerning eyes of consumers, brand store design and display in this situation will become the enterprises adapt to the market, and increase the effectiveness of a key.This paper mainly from the design of clothing stores display planning approach to the psychological point of view and the perspective of consumers, the brand apparel market through investigations and studies, to analyze brand clothing store design and display of the clothing brand sales brought about by the tremendous impact. Thus summed up clothing store design and display to be followed by a number of principles and the constant change in the course of a number of focus, thereby enriching cultural brand sales of wearing apparel, access to the clothing store design and display useful inspiration.