Research Methods And Planning Study On Display Color Of Clothing Brand Store

With the 30 years of reform and opening up, the domestic apparel consumer demand has changed dramatically. Many garment enterprises to develop innovative clothing brand dedicated to the road, and its terminals store not only the layout of excellence in space, and then elevated to the overall color to the aesthetic height, in order to increase the selling points of visual merchandising. However, many domestic clothing brands store display use of color is not mature enough, people of color are getting higher and higher requirements. Thus brand clothing display colors the investigation and study is a very necessary and urgent.The focus of this paper is located in Beijing well-known selection CBD, Wangfujing, Xidan and other commercial circles at home and abroad with a representative of the terminal clothing brand stores, through the display color of their research the status quo, combined with Beijing Institute of Clothing store display consumer-to-end Color preferences, analyze, summarize the overall features of its color, and strive for brand clothing display colors the planning and application of planning theory and practice to provide guidance.