A Brand Strategy Analysis On The Water Quality Monitoring Industry

When China's water industry of quality monitoring does after decades of fast development, the number and size of business are to some extent. It can meet user more that quality and functions of monitoring equipment are growing rapidly , the market capacity of the power industry was caused a large number of rapid expansion as the tremendous investment of state and society .However, as a large number of enterprises enter the market competition became very intense, especially the part of small enterprises have poor product quality, the reputation of the domestic industry had been injuried .It made a serious impact on the overall water monitoring industry of healthy development.The overseas main manufacturers of water quality monitoring have begun strong penetration, by virtue of the advanced technology and strong brand. In China they dominated the market, obtained a position of substantial profits. In the contrary , domestic enterprises of water quality monitoring in the intense market competition are very unfavorable position in the market, their technology and the overall strength of the brand are weak, they have lack of development potential.For the domestic water quality monitoring industry, branding research is still relatively weak. In the brand research theory of industrial products brand from abroad and domestic experts , the paper which based on national water quality monitoring combined with the specific circumstances of the domestic industry of the water quality monitoring.The paper provides an idea of brand promotion: On the one hand, we must strengthen technical research and development, and constantly improve our product quality, so we keep up with the market development trends; On the other hand, we must focus on brand positioning and innovative marketing methods to enhance brand equity, the brand of water quality monitoring industry will be able to develop a strong brand competitiveness. At the same time, the paper provides some specific and feasible means to promote the water quality monitoring brand, all these will help to enrich the branding theory of national water quality monitoring industry.TS company has became a strong industry brand, won the chance of survival. the right brand policy of TS compony promote the practice of industrial branding of water quality monitoring . It will enhance domestic brand competitiveness of water quality monitoring industry and provide a useful reference for them.