Packaging Design Of Tartary Buckwheat Tea

With the progress of society and consumers to improve the quality of goods, packaging design effect gradually protect the packaged goods, prevent damage, easy to transport and storage and for consumers to carry, nice, promotion of brand sales. Some people think that "Each packaging design is a billboard." Good packaging can increase the attractiveness of new products, the packaging itself value can cause consumers to buy a product of motivation. Buckwheat tea packaging design process effectively utilize regional buckwheat tea design elements, will better highlight its features. Good design can better attract consumers, increase market share, to open up the commodity markets it is of great significance for the development of economic development in the region.In this study, in close connection with the case of buckwheat tea buckwheat clouds of Yunnan Biological Technology Co., Ltd. for product research and design package. By product positioning, branding, packaging, graphic design publicity and marketing channels to be integrated unified image, thereby completing the packaging design research products. Clouds of buckwheat products are a native of Yunnan, Yunnan is a strong representative of ethnic provinces, so clouds of buckwheat product packaging design should have a form of beauty, given its cultural, with distinctive ethnic characteristics of the image, showing the product’s image feature. For the clouds of buckwheat buckwheat tea packaging design developed several design areas:product logo design, product design and product-based plane packaging design renderings. Summary and positioning the consumer market and the living is characterized mainly consumer groups, geographical features and cultural characteristics of the product origin large area of the Shangri-La in Yunnan scenic finished as the starting point of modern and ethnic fusion style, in order to Yi culture as a starting point The collision of the Yi minority color style, traditional Chinese culture as the starting point of Chinese traditional rustic style six sets of calm design.Expect to stimulate research by the business for the product packaging design research and design sense, the establishment of product packaging knowledge exchange platform to raise awareness of the product to achieve the effect of expanding sales, thus promoting tourism health products market for local biological resources in Yunnan the effective implementation of the relevant market strategy. While the brand imported products, can help companies better angle new design, new thinking of development of tourism products brand, product packaging and marketing strategy, designed to promote industrial upgrading, increased value-added products so that the company’s core competitiveness and overall image has been upgraded. Meanwhile practical cases designed to be able to further develop the tourism market health products industry in Yunnan biological resources, research and product packaging design proposals and improvement mode, so as to promote and demonstrate the Yunnan local culture as well as the purpose of increasing the social and economic benefits.